Work

Feedback Wanted: Starting Blogging Again

As anyone who knows me knows, over the last few years my blogging has slowed down from roughly 10 posts a week to roughly 10 posts a year. Most of this is due to all of my free time being sucked up by b5media. And another chunk is because I do most of my communicating, ideas, networking on Twitter. But some of it is because I simply didn’t have any inspiration for blogging.

Image by Matthew Burpee via Flickr

A few weeks ago, over lunch with Jay Goldman he mentioned his 10×10 rule, which is basically: write out 10 ish big areas you’re interested in blogging about, and 10 ish ideas for each. That is your first 100 ish posts (though realistically you’ll have other ideas along the way), so it’s 2-4 months of blogging.

As you might expect, I decided to do the exercise just to see what happened. I’ve wanted to blog more for the last year, but lacked more than a post at a time. This would hopefully provide fodder for many posts over the coming months.

But I ran into a conundrum, because the topics were more diverse than I expected (at least the ones that excited me). Now the fitness/health stuff I’ve already decided to break off into a separate site, so it’s not on this list, but here’s what I’ve come up with:

  • Top entrepreneurs in canada interviews/profiles
  • Canadian company profiles
  • Running a blog network
  • Canadian VC firm profiles
  • Online advertising
  • Scaling a blog / media company
  • How to raise funding
  • Technical challenges of running a blog network / online media company
  • Ideas for thriving in a down  economy
  • Social media / new media tools we use at b5media
  • Interviews with bloggers I admire
Image by tyfn via Flickr

I’ve put these into 2 big buckets: b5media CEO blog, and more of a journalism/startup kind of blog. Part of this is a deep desire to see Canadians gain more profile. As a country, we suck at tooting our own horns, so I’d like to take time to toot our collective horns for us. Part of it is also looking to help folk who were like me 4 years ago: knowing there were ways to scale their company but having no idea how or who to talk to or what the options were or who the people in the industry even were.

So I’m looking for some feedback, on a few specific questions (but feel free to give feedback overall):

  1. Should I keep Ensight a personal blog?
  2. Should I retire Ensight, cause it has so much history and just start fresh?
  3. Should the CEO stuff live here, if I am keeping it a personal blog, or somewhere else?
  4. Should I split the “media” stuff off?
  5. Should I split the “startup” stuff off?
  6. Should I split the Canadian journalism/entrepreneur stuff off?
  7. Would splitting the Canadian stuff off seem weird, given TechVibes/StartupNorth are already doing some of this (to varying degrees)?

And finally: are there other topic areas you’d like to hear me blog about?

I’m opening this up mostly because I could be happy going multiple ways, but I am a big believer in splitting topics up so that you feel less like a monolithic subject staring you in the face when you want to blog.

So, thoughts, questions, comments, concerns?

Would You, Could You, "Go Dark"?

For the many natural introverts at SxSW last week, staying “on” for a full week was draining to say the least. Like Aaron, I’m a natural introvert. Many folk who don’t know me wouldn’t believe this. Folk like Aaron who do, get it. But trust me, I am. I’ve become more extroverted, but every personality profile will always label me an introvert – and for good reason: I recharge with quiet, I prefer small groups to large groups, and I get stressed in large groups where I don’t know folk (like, erm, southby).

So it comes as no surprise that Aaron’s contemplating the costs/benefits of “going dark”. His post, which I recommend you read before reading the rest of mine, really struck a chord with me. Having gone dark for a week in January, I can attest to its benefits and the social costs that Aaron mentions. But, I can also testify that it is oh so worth it!

I can see the benefits of going dark for 5-7 days to a whole slew of people, even ones who aren’t introverted. Things like just having space to contemplate, think deep thoughts, find yourself, plot your next steps in life, etc.

Could you unplug for a week? Why not? What would it take to make you able to do this?

Image via Wikipedia

If you could, would you unplug for a week? No cellphone, no internet outside of a “private” email address that your assistant/wife/etc has?

If you would unplug for a week, what’s stopping you?

Aaron and I have been bouncing around a few ideas about this, and I think we’ll  continue to. But I know I’d be interested in folks’ thoughts on going dark. The comments on Aaron’s post got bogged down on his celebrity or whether he should, and kinda missed the point.

Going dark is hard, but necessary for most folk (introverted or not). And while I’m not currently feeling the need, I bet by summer/early fall I will.

So if you could, if you would, what would it take for you to want to go totally offline for a week?

Let me know in the comments.

Aaron Brazell: Eat, Drink, Be Merry. Carefully

This post is part 7 of a series, head over to the SxSW Interactive Tips page to read all of the posts in this series (in intended order).

From Aaron Brazell, AKA Technosailor

In 2007, Jeremy and I attended our first SXSW Interactive conference. At the time, we were both new b5media employees – as in, the company had just been funded, I had quit my “day job”, and we were both on an intense amount of business travel. For me, it was the first time in my life that I had done so much travel. Seriously, I flew maybe once a year if that. It certainly was a new world, attending conferences, meeting people. And certainly, it was before I achieved coveted rockstar status.

At SXSW, everyone is encouraged to drink. Serious, no one except rookies go for sessions. Pfffftt. No, it’s all about getting your drink on and meeting people. In fact, it can be sad at times. Socially awkward geeks trying to be sociable – not all of them, of course. Many don’t try to be sociable at all. :)

In 2007, Jeremy and I spent a significant amount of time with another blogger who was in town, and who we both knew. We had never spent any time with the guy – in fact, we only met him in person for the first time.

We started our ad hoc pub crawl down 6th street, stopping in several bars that had live music, downing rum and cokes and Shiner Bocks all the way. It was clear, within a few hours of drinking (moderately, by my standards, but excessively by others), that our blogger friend was having a hard time holding his alcohol. Before too long, he was stumbling down the sidewalk and we had to shoulder him to make sure he didn’t faceplant on the sidewalk.

Good times.

We managed to get the guy into a rickshaw cab (common in those parts of Austin) and paid the cabbie $100 to get him back to his hotel. Of course, the hotel was only two blocks away so the cabbie made some nice coin.

The moral of the story is: Pace yourself when drinking. You really don’t have to be drunk to have a good time and you could end up getting sick, hurting yourself or feeling like an idiot the next morning.

Other than that, enjoy yourself at SXSW!

Aaron is the founder and lead editor of Technosailor.com. He is a business and social media consultant and loves to see people reach their potential through the use of social media. There is an overlap between useful social media and personal and corporate outreach and brand. His writing seeks to highlight those areas where the two overlap and eliminate the noise that is present in covering the news and buzz surrounding web startups and social media.

Aaron has been involved in the web since early 2000 and has most recently served as the Director of Technology for b5media, a blog network. His background is in technology – web development, scalability and WordPress development.

Eric Berto: SxSW Tips from a Geezer (Part 6)

This post is part 6 of a series, head over to the SxSW Interactive Tips page to read all of the posts in this series (in intended order).

From Eric Berto AKA GeekGiant

Right now, a bunch of geeks are packing cords, cables and some extra socks before heading down to Austin for Geek Spring Break, also known as South by Southwest.

But one thing you can’t pack is a way to handle the overload of networking, parties, panels and new people you will encounter once you land. Sure, you can read about how to Hack SXSW or even an article to teach you how to network at SXSW, but you need to find out what will work best for you.

My advice is to treat it like summer camp. When we were kids, we went to summer camp to make new friends and learn stuff. But we didn’t have Twitter, iPhones or “tweetups.” Meet people new every day and cement those relationships while you’re out at night having a great time.

Smile and Say Hi

Treat every day at SXSW as a different adventure. Strive to meet new people each day. Spend the day learning about neat concepts and ideas. Spend the day walking the hallways of the convention center and smiling at people and saying hello. I have a natural advantage when it comes to meeting people since I’m of slightly above average height (OK, I’m 6’8″). So, when I walk down the hallway, people notice. For the rest of the world, a simple smile and hello go a long ways.

Take it Offline

Us über nerds are conditioned to shake hands, introduce ourselves and then ask what the other person’s Twitter handle is. Conversely, we have many relationships with avatars that become real at events such as SXSW. So, spend some time over morning coffee to have a chat with those contacts. Catch up and connect on a different level than a 140-character reply. Mornings are a great time for true, genuine networking. No loud music, smaller groups and fewer distractions. Capitalize on that focus to actually accomplish something.

Rinse, Lather Repeat

Last year’s SXSW was my first. I found out I was going about three weeks before and had no clue what I was getting into. I essentially closed my eyes and started talking to people. But something I learned was that it was OK to start the cycle over each day. Make new friends every day. Attend a party with a different group of people each night. Buy somebody different a coffee every day. Real-world networking is a lot like the online social networks. You only get out of it what you put in.

So, what are you going to put into SXSW this year? What are you going to take away from it? What merit badges will you earn?

For the past few years, Eric has been guiding corporate communications and public relations for a publicly traded company. Eric has guided successful product launches, secured numerous speaking opportunities and created a blogging strategy that was named as one of Inside CRM’s top 25 corporate blogs.

Eric utilizes his background in journalism and sociology to bring a people-powered approach to community engagement. As an award-winning former journalist, he brings an honest and in-depth approach to Public Relations and marketing.