Aug 31 2009

A Diary of My Workcation / Life

Category: From My LifeJeremy Wright @ 10:19 am
This entry is part 2 of 2 in the series Finding Balance

This is a reflective post. No real content, so if you aren’t a friend or don’t really care what’s going on in my life feel free to move on. I’m a blogger, I’m allowed a narcissistic post once in awhile! What follows is a fictitious timeline of some of the things that’ve been going on in my head over the last few weeks.

25 July, 2009

Woke up. Realized I was about to leave my baby, my team and my family behind. Panicked. Ate poutine. Panicked. Ate ice cream. Passed out. Panicked. Wrote emails to team, bloggers, partners, etc. Scheduled to send out on 27th. Felt like shit. Ate more ice cream.

26 July, 2009

Didn’t sleep last night. Probably won’t sleep tonight. Oddly feeling okay with that. Feeling like maybe I deserved to be punished, and not in a good way. Flying out to begin my “workcation” before shit hits the fan with my quitting. Want to be “on the ground” and away from Toronto when it happens.

27 July, 2009

Image representing New York Times as depicted ...
Image via CrunchBase

Wow, okay, wow. My two biggest fears were that a) nobody would notice I’d left and b) that I’d get absolutely lambasted. Given TechCrunch/WSJ/NYT coverage (and lots more besides), clearly A wasn’t an issue. And outside of a douchebag or two and a few disgruntled ex-employees B wasn’t an issue either. Spent about 4 hours dealing with the swell of coverage.

Then I walked away from the computer for the afternoon. Figure I might as well practice this workcation thing sooner than later. When I came back, there was stuff to respond to, but what had to be said had been said.

30 July, 2009

peek-a-boo
Image by Laurie :: Liquid Paper via Flickr

Came back online to find hundreds of emails, tweets, DMs, etc either offering support, jobs or saying “we should meet”. When pressed on what we should meet about, response is invariably “no, really, we should meet”. Wondering if folk actually think I’m in the mob due to new branding around the consulting agency.

3 August, 2009

Head to visit best friend in Raleigh for a week. Manage to “catch” epic allergies. Like 6 drugs and still doing 2 boxes of kleenex a day type of allergies. Don’t sleep much. Spend no more than 3 hours a day online. 1 hour catching up on client stuff, 1 hour on leaving b5 stuff and 1 hour trying to figure out whattf I actually want to do!

5 August, 2009

As is a 10-year tradition, I continue to beat my best friend senseless at football video games. This despite the fact that he nearly went pro and feels football in his bones and that I actually have no clue how football even works. I mean, come on, they’re running … why can’t a touchdown  be called a home run? Geeeeze.

Realize that it might be easier to figure out things I don’t want to do than things I do. Ponder this over the world’s best burger and fries. Come out with the fact that I don’t want to:

  • Become a hairdresser (my hands shake)
  • Start another bootstrapped startup (a revenue generating or funded startup is fine… and I’ll also almost certainly do a from-scratch startup at some point in the future… just not now)
  • Move to LA

7 August, 2009

After getting plastered with best friend’s buddy (who spent most of the night trying to explain to me how to make a coke-can bong), head back to best friend’s apartment, with new buddy, to play more football. Lose a game to best friend. Kick buddy’s ass in ways that won’t be repeated. Realize I also don’t want to move to Dubai to lead the “North American Strategy” for a major UAE media holding company. As insanely cool as that’d be (if for no other reason than regularly being able to fly in one of those wicked tricked out planes, first class), I’d be too far from my boys, which I’ve decided totally ain’t cool.

London Bridge (Tower Bridge) : Reflection on t...
Image by Anirudh Koul via Flickr

9 August, 2009

On plane on the way to London, UK, to visit friends, realize I also don’t want to join a big media company in a “strategic” role (big paycheque = nice; politics all  day long = not so much… I’d rather Get Shit Done). That said, there is a very large, very strategic role, in a media company that I’m holding out for.

11 August, 2009

Much drinking, much relaxing, much curry make me realize I’m gaining weight. Decide I won’t care until I’m back. Entered workcation at 225 pounds. Currently over 230. Realizing that I do need everything in moderation, including weight-loss. At least right now.

12 August, 2009

Wake up for the first time without any stress at all. It’s taken me 2+

Sleep
Image by bitzcelt via Flickr

weeks to let all  the stress from b5 and changes and stuff wash off of me. Realize that 2 weeks isn’t really that bad given marriage failing, taking 60%+ pay cut, leaving job, handing baby over to new CEO, new girlfriend, boys getting older way too fast… This sense of “relaxing” (new word to me) comes and goes over the next two weeks.

Some days I hyperventilate with stress, some I don’t even get out of bed. It takes until the 18th of August for me to actually stop this cycle of up/down-ness. My therapist (how weird is that to say) is confident I’m coming out of the “valley”.

16th August, 2009

Last night in London, and I decide not to get drunk. Realize I often used to get drunk to destress. But since I’m not stressed, I can  just go chill with friends. We catch a movie, chill, and just “hang” (a foreign concept to me) until the very wee hours of the morning. I get lost on the way back to my hotel, confusing Leicester Square with Covington Gardens. Thankfully a bum is more than happy to walk me to my hotel in exchange for my watch. Very kind of him. Joke’s on him, it’s just a spiderman watch.

Deep-thinking
Image by Eneas via Flickr

22 August, 2009

Preparing to head home, after more workcationing while landing a new client, gaining weight (232 at last check) and starting to book meetings. As I book meetings and figure out what excites me, I realize they all have a few key things in common. They all:

  • Involved being entrepreneurial, even if it was inside a larger company or an agency
  • Involved Getting Shit Done, whether by leading products/projects or by helping clients get Big Wins
  • Had freedom and flexibility to do conferences and such, assuming they add value and that I’m continuing to Get Shit Done
  • Had me learning something I’d never done before
  • Were local (ie: no further than NYC/Montreal/Ottawa). I have 2 boys, and don’t want to be any further than that from them

24 August, 2009

Leffe, a Belgian beer, served in branded glasses
Image via Wikipedia

Arrive home in Toronto after hellacious travel home, involving missing bus. Missing another bus. Then paying 200$ for a cab ride home cause I just didn’t fucking care anymore. Intend to sleep. Can’t sleep. Intend to clean. Don’t clean. Decide to go out to local party to actually show my pretty face. Am honestly unsure if anyone will care. If they do, should they? If they don’t, should they? Decide to just hang with friends, not let the stress creep up on me and not get drunk. Cause,  y’know, I don’t need to cause I’m not stressing.

Party starts slowly, but picks up once I steal @verneho’s nametag and wear it around for an hour. He doesn’t realize I have his nametag, even after we go “searching” for it together. Even  after taking pic with him and I in it, me wearing his nametag. Pic is epicly good. I’m gonna have it bronzed. He still claims he knew the entier time. Riiiight ;-)

Night was great. Folk seemed happy I was back. Convos with friends were great. Ended the night when  someone convined random chick it was my birthday. Also convinced her my name was Jorge. Pronounced “Whoregy”. She sang “Happy Birthday Dear Whoooooregyyyyy” twice too often.

27 August, 2009

After nearly 20 meetings last week, and half a dozen offers, I was able to trim my list down to 5 positions. Each of these are exciting in some way or another, each of them are more than just “a job” that I’d take for a year, and each of them are with companies and teams that I could invest myself in in a real way.

The positions are everything from EIR in a VC firm to leading a digital media agency to taking the helm of a startup that’s about to raise funding thinking red,green and blackand that I really believe in, in a space I love.

Now

So why write this post? Mostly because I’ve talked to a half dozen people over the last two weeks that are stuck on the “what do I really want to do?” question. So I thought I’d share some of my ruminations. Because while blogging’s matured and become less freeform over the last few years, I figure as an “old timer” I’m allowed to occasionally just freestyle it. Maybe no value to anyone but me, but yeah.

Lessons I Learned While Gone

But, seeinng as how blogging HAS become more polished, I figured I’d share some lessons I learned while I was away on workcation:

  1. Figure out what makes you smile, and do more of that
  2. Figure out what makes you stress, and do less of that
  3. Don’t be afraid to fail (I used to live by this, but sometime in the last year I lost it)
  4. Sleep
  5. Friends and family matter

I am a joyful thoughtI figure if I can’t do/have those 5 things in a  job, it’s not really worth doing.

I also learned that girls in New Orleans still flash their boobs, even if it’s not Mardi Gras. And it’s generally not worth seeing. Girls Gone Wild has skewed the number of hawt chicks flashing in New Orleans. It’s fiction! Fiction I tell you!

Anyways, it’s great to be back. This week will be a week of decisions. But more importantly, this week is a great week to practice balance.


Jul 28 2009

Workcations: My First Step in Finding Balance

Category: From My LifeJeremy Wright @ 3:43 pm
This entry is part 1 of 2 in the series Finding Balance
Que descanso ... / Paradise. 20.000 Views THANKS
Image by daniel pozo via Flickr

I’ve always said I could work from anywhere. I’ve decided to see if that’s really true by trying out a “workcation”, basically a vacation where I work… or a work schedule where I take a vacation… Or, in essence, go somewhere vacationesque and work no more than 3-4 hours a day.

Sure, part of this is an attempt at finding balance. But mostly it’s hoping that this “workcation” thing actually works. Cause if it does? I can do this more regularly. From the beach… from a mountaintop… from a canoe… It’s not about slacking, it’s about that awkward place between “I don’t have time to take a vacation” and “I don’t have the unction necessary to work”.

So, yeah, while I figure out what I’m looking for, what’s missing, what I want next? I’m gonna work from the beach, from the lawn chair, from the porch, from the bed. I might even work from the bathtub.

Here are my basic rules for workcationing:

  1. Go somewhere you aren’t surrounded by workish people (ie: this isn’t a staycation where you reduce your work hours)
  2. Go out and meet people, it’ll help stretch your horizons a  little bit
  3. Read
  4. Work no more than 4 hours a  day
  5. Don’t “check” your email/phone after 8pm

This is the beginnings of my question to find some sense of work/life balance. How do YOU find work/life balance?


Jul 27 2009

Handing Over the Reins at b5media (Or: A Year of Transition)

Category: Blogging, Business, From My Life, Work, b5mediaJeremy Wright @ 12:14 pm

At the beginning of this year (literally, the 4th of January), I took nearly 2 weeks off work from b5media, the company I’ve been lucky enough to serve as CEO for the last 3 ish years (the original  year or so was as a group of founders). I didn’t make it public, I told the management team ahead of time and I went totally offline for roughly 10 days.

I did it because I was tired, burnt out and recognized that my life wasn’t what I wanted it to be. I was working too much, unhappy at home, unhappy at work and just felt completely blah. Basically I did it because a friend asked me what I wanted my life to be… It was then  that I realized not only was I unhappy, but that I had no idea what I wanted my life to be.

Over the course of my time off, I realized a bunch of things, but the relevant one for today was that I was no longer happy, passionate or energized in my work. This wasn’t b5’s fault, or anyone’s fault really. It was really just that I’m a builder and a fixer, and b5 had moved beyond the point of its life where it needed that. Sad? Yes. Tragic? No. In some ways I always knew the day would come where I’d have to step aside and hire my replacement, so while this was a bit of a shock, it wasn’t one of those  “zomg I can’t believe this is happening” shocks, it was more of a “wow, huh, okay then…” type of shock ;-)

So… What’s Up?

Over the last 6 months I’ve made a bunch of life changes outside of work to find a bit more happiness, but today marks the culmination of the work-related changes for this current season of my life. As of today, I am stepping aside as CEO of b5media, and we are bringing on Elaine Kunda as the new CEO. I say “we” because I’m still a board member, still a shareholder, still a founder and still a huge, huge b5media fan. And I’ll remain available to b5, it’s employees, Elaine, our bloggers and our investors because I flat out love the company, team and bloggers. This ain’t me abandoning ship, it’s me handing over  the reins to someone who can take things to the next level (which is actually pretty darn exciting!).

Over the last 3 years, I helped turn b5 from an idea into a reality; from a loose gaggle of folk into a  real business; helped to raise millions and millions of dollars; helped establish blogging as a real industry and helped to hire the absolute best team possible to rawk this puppy for all  its worth. The journey was incredible, scary, fun-filled, sad and totally, totally worth it.

I want to be clear that this is a personal decision. There are seasons of every entrepreneurs life where you work your 80-100 hour weeks and you thrive. Then there are seasons where you need to breathe for a change, damnit. And this, for me, is the latter season. I’ll still work my ass off, but I’ll do it in a more balanced way. I’ll exercise more, spend more time with my girlfriend, spend more time with my boys, maybe even take up (or renew) some hobbies. I’ll probably start to play drums again, spend more time meditating and praying and generally remember what it is that makes me “me”.  I’ll probably play with some startup ideas, help some younger companies and CEOs out and I’ll take on some consulting work (more on that later) so that I can pour everything I know and can do into a project for 2-3 months and then take a break if necessary instead of going so hard and strong that I literally collapse in exhaustion for 3-4 days.

Whatchoo Talkin’ ‘Bout Willis?

For those who love to attempt to read between the lines let me save you the trouble: yes this is my choice, no I’m not being kicked out, yes b5 is doing incredibly well and yes the team is absolutely going to kick ass. While sometimes CEOs leaving reflects on the CEO or on the company, in this case it reflects on one thing and one thing only: I need a bit more balance in my life, and I need to find my flow again.

I want to publicly say how very proud and honoured I am to  have worked with such an amazing group of employees, bloggers, advisors and VCs. Really, I (and b5) wouldn’t be where we are without you guys and your efforts, passion or energy. b5 has become more than  I ever dreamed it would be, and while I’ve worked my ass off, so have all of you guys and you all deserve a huge round of applause and at least a dozen beers (Elaine’d probably prefer if this was done after work hours, heh). This goes doubly for our bloggers who have stood with me, the other founders and the company through a myriad of changes, most of which have been good but some of which I know have been really, really hard. So thank you, thank you, thank you!

Back to the Future, Episode 4: Return of the Errrrngh

For those who are wondering what’s next, the answer is pretty simple: I have no idea. For the short term, I’ll be working with clients via a quasi-agency I setup to do that: netmobs (site is a work in progress, so be thou gentle), I’ll  also be taking a bit of time off, I’ll be thinking about what really makes me happy, what really makes me passionate and how I can take what I’ve learned over the last half dozen startups I’ve done and both have fun with it and do something really interesting.

If you have any questions or whatever, you can reach me in any of the standard ways (email is jeremy@netmobs.com, cell is 416 726 3602, skype is jeremy_wright, Twitter is @jeremywright). Oh,  and feel free to comment/ReTweet, whatever. It’s great news for b5, great news for me and my happiness and even great news for the industry that we continue to evolve, survive and thrive.

I  guess that’s it. Another chapter from my 20s closes. Next, I think I’ll learn to skydive. Always wanted to do that! ;-) Or maybe I’ll take up ballet. I think the pink’d really bring out my eyes! :-D

Mark,

As Satish mentioned, we tried to interpret what was effectively amy’s “art” into something that was truly a “logo”. As Satish said, some of this involved “un-arty” things like simplifying the look and so forth, but we still tried to maintain her core concept. In doing this, we realized that there were effectively 2 paths we could take, and your confusion to the logo would tend to support that assumption:

Path 1: Go the “art” route, where everything’s very free-form and flowy. We believe this will potentially look more arty, but won’t necessarily result in more purchases in the long term … and may actually end up distracting from Amy’s products.

Path 2: We believe a cleaner, perhaps more retro look (per amy’s examples she sent) will be professional, fun and, most importantly, will let the work speak for itself instead of potentially distracting a user, reader or potential purchaser.

While we do recommend path 2, we are good with either path :)

As Satish mentioned, we’ll be bringing some design samples on Saturday, which we think she’ll actually really enjoy. We think it captures the spirit of what she’s trying to do, keeps things neat and tidy, but also lets the work stand on its own. But if Amy prefers to go down the “art” route, we can definitely make that happens as well.

Hope this helps, and all the best :)

Tags:


May 12 2009

Feedback Wanted: Starting Blogging Again

Category: From My Life, Work, WritingJeremy Wright @ 10:49 am

As anyone who knows me knows, over the last few years my blogging has slowed down from roughly 10 posts a week to roughly 10 posts a year. Most of this is due to all of my free time being sucked up by b5media. And another chunk is because I do most of my communicating, ideas, networking on Twitter. But some of it is because I simply didn’t have any inspiration for blogging.

Jay talking about facebook connect versus crea...
Image by Matthew Burpee via Flickr

A few weeks ago, over lunch with Jay Goldman he mentioned his 10×10 rule, which is basically: write out 10 ish big areas you’re interested in blogging about, and 10 ish ideas for each. That is your first 100 ish posts (though realistically you’ll have other ideas along the way), so it’s 2-4 months of blogging.

As you might expect, I decided to do the exercise just to see what happened. I’ve wanted to blog more for the last year, but lacked more than a post at a time. This would hopefully provide fodder for many posts over the coming months.

But I ran into a conundrum, because the topics were more diverse than I expected (at least the ones that excited me). Now the fitness/health stuff I’ve already decided to break off into a separate site, so it’s not on this list, but here’s what I’ve come up with:

  • Top entrepreneurs in canada interviews/profiles
  • Canadian company profiles
  • Running a blog network
  • Canadian VC firm profiles
  • Online advertising
  • Scaling a blog / media company
  • How to raise funding
  • Technical challenges of running a blog network / online media company
  • Ideas for thriving in a down  economy
  • Social media / new media tools we use at b5media
  • Interviews with bloggers I admire
Jeremy Wright - b5media - nextMEDIA
Image by tyfn via Flickr

I’ve put these into 2 big buckets: b5media CEO blog, and more of a journalism/startup kind of blog. Part of this is a deep desire to see Canadians gain more profile. As a country, we suck at tooting our own horns, so I’d like to take time to toot our collective horns for us. Part of it is also looking to help folk who were like me 4 years ago: knowing there were ways to scale their company but having no idea how or who to talk to or what the options were or who the people in the industry even were.

So I’m looking for some feedback, on a few specific questions (but feel free to give feedback overall):

  1. Should I keep Ensight a personal blog?
  2. Should I retire Ensight, cause it has so much history and just start fresh?
  3. Should the CEO stuff live here, if I am keeping it a personal blog, or somewhere else?
  4. Should I split the “media” stuff off?
  5. Should I split the “startup” stuff off?
  6. Should I split the Canadian journalism/entrepreneur stuff off?
  7. Would splitting the Canadian stuff off seem weird, given TechVibes/StartupNorth are already doing some of this (to varying degrees)?

And finally: are there other topic areas you’d like to hear me blog about?

I’m opening this up mostly because I could be happy going multiple ways, but I am a big believer in splitting topics up so that you feel less like a monolithic subject staring you in the face when you want to blog.

So, thoughts, questions, comments, concerns?


Sep 14 2008

Latest Kitchen Creations – Original Recipes from Deep in my Head

Category: From My LifeJeremy Wright @ 7:41 pm

As some folk know, I cook. Not often (about once a year), but when I do, it’s … interesting. I make up every recipe, often while walking around the store. It’s always a complete experiment, and each time I do it I tend to find something that’s mind-blowingly good.

Today’s meal was 8 hours of cooking, 200$ in groceries (for 5 people) (not including wine) and 4 hours of prep last night.

We should have taken pics, but it was a very interesting meal. Below are my recipe notes. Things don’t end up getting made quite like I plan, but they should give some idea of direction if you’re interested in trying some of this out.

Funkified Fruity Ham (note: this didn’t rock as much as I’d hoped)
PREP

Peel pears
* Core pears
*  Pastify pears
* Pastify strawberries
 Pastify mangos

COOK

 Place tinfoil on bbq
 Place ham in row, flat, on tinfoil
 Spread pear paste over one “end” of ham
 Fold ham
 Spread Strawberry paste over next end of ham
 Fold ham
 Spread mango paste over next end of ham
 Roll ham up
 Brush with funky honey
 Seal tinfoil
 Cook on BBQ

FINAL

Slice ham into thin, long, slices

Rawking Grilled Cheese
PREP

Slice ends off bagels
Brush on jalapeno’d honey glaze to bagels
Crispify bagels
Sliceify cheese
Chop up parsley

COOK

 Place bottom half of bagel on bbq/frying pan
 Put cheese slices on bagels
 Sprinkle parsley on bagel
 Put top on
 Bake/fry/bbq til cheese is melted and happy
 Brush on spicy honey

Mangofied Chicken
PREP

Slice peppers (thinly)
Marinate peppers in honey
Slice mangos (thinly)

 COOK

 Place tinfoil on BBQ
 Layer mango on tinfoil
 Layer chicken on mango
 Spice chicken
 Layer mango on top of chicken
 Sprinkle honeyed peppers throughout
 Seal tinfoil
 Cook til ready

Your Sauciness is so Appealing
PREP

* Chop some mushrooms
* Chop some funky mushrooms

COOK

 Warm milk
 Add dijon sauce
 Add mushrooms
 Add wine
 Add some spicy honey
 Somehow get it to right consistency (flour)

The Pastification of Misses Jones
PREP

 Open wine
 Let the wine breathe
 Slice regular mushrooms

COOK

 Pour ickle bit of wine in frying pan
 Put pasta in frying pan
 Fry pasta
 Pour more wine in frying pan
 Add mushrooms
 Add spices

 Shrooms in the Garden
PREP

Chop parsley
Crush nuts

COOK

 Make paste out of remaining funky mushrooms (add dijon sauce and/or milk for consistency)
 Add parsley
 Add nuts

More than the Sum of its Parts
PREP

 Put pasta on plate
 Place chicken on top
 Place mangos from chicken on chicken
 Place jalapenos around chicken
 Place grilled cheese on plate
 Place funkified ham on plate
 Sprinkle parsley on funkified ham
 Put paste around ham

 So what really worked this time? The “spicy honey” was amazing. The jalapenos were totally edible and delicious. We brushed spicy honey on the raisin bread (substituted for bagels) before the crispification stage AND on the BBQ (note to self: honey burns fast on the BBQ!). The sauce + dijon + som garlic was… omg, so many layers of taste. And the seared pasta rawked. Oh, and the mangoes (which weren’t ripe) after being on the BBQ with the spicy honey and jalapenos just about made my heart stop.

Not everything was perfect, partially cause we had more folk than planned and partially cause my back was killing me so my attention to detail lagged at the end. Specifically the pasta + sauce + chicken thing wasn’t as fab as it could have been together. Everyone was happy, but I wasn’t because there were fewer layers of taste the way I did the combo than each item had individually. I think one of my issues was just too many things involving mushrooms, specifically the mushroom paste. I ended up compensating too much for it, which drove away other tastes.

One of the other issues is that it takes me so long cause I’m experimenting too much. I probably could have done it with 1 hour of prep and 2 hours of cooking/assembly.

Either way, this (along with working) was my Sunday. For my dads 56th birthday party. Mostly he just loves watching me “make art” (his words). Plus, my dad’s amazing, so anything that makes him happy makes me happy… even if I’m not totally happy with the result ;-)


Jul 31 2008

A Whole Lotta Thoughts On Blog Network Success (bonus tips included)

Category: Blogging, Business, From My Life, Work, Writing, b5mediaJeremy Wright @ 4:31 pm

I realized recently that before I started b5media I was, as Aaron would say, a “talker”. Not that I didn’t “do”, but I spent most of my creative energy blogging, critiquing others businesses and thinking up really, really smart things to say (note the sarcasm, please).

Once b5 got up and running, and especially after we raised our first round of funding, I put most of my creative energy into “doing”. This meant less time for “talking”. Which is sad, since reflecting on a blog is a great way to distill learning and remember what’ important.

So, in light of the industry difficulties we’ve seen in the last month, and particularly this week, I thought it’d be good to add some perspective (at least from my experience) to a few disparate conversations happening around the blogoworld.

These conversations are:

  • The closure of Know More Media (see here, here, here and here)
  • Much gnashing of teeth around whether blog networks will/can survive or not (see here, here, here and here)
  • Reflections on and thoughts about blog-based ad networks and why they’re so darned hard (see here, here, here and my previous post)

I want to draw particular attention to David’s post at XFEP (a fantastic blog, btw), where he says:

I assumed because there would be a great deal of higher quality, focused blogs that we could get some high advertising rates, and when you bring our traffic together, we have a fair bit of page views, but still the advertisers aren’t running to our doors. I’ve shopped around the network a bit to some companies trying to gauge their response, and so far it has been a really lukewarm response.

[...]

Everyone also seems to be forgetting the time and effort that needs to go into selling these companies on buying advertising from you. This can take an immense amount of time depending on the company and it can also be difficult when the coalition is young and thus the brand everyone is flying is unknown. I always thought 9rules should have done something to help its membership make money through a network advertising service, but I realize now, in working with Grand Effect, that it just takes so much time.

David was one of the founders (I think, if not he’s certainly incredibly key over there) at Grand Effect which was a fab idea that ended up being more work than they’d have thought.

With all this stuff going on (failures, talk of failures and talk of how tricky this industry is), I thought I’d share some perspective from in the trenches, as it were. Given that this is being written off the cuff, expect it to be fairly long (yeah, yeah, I know, it’s long already… just you wait!).

First, though, I want to enumerate some reasons why running a blog network,  blog ad network or a blog “alliance” is harder than folk realize. But hopefully some of this post can help solve some of the stumbling blocks, as well as highlight the issues so folks go into these projects with eyes wide open. Put it this way, there’s a reason that out of the 8,000 networks out there, less than 50 have reached scale and less than 10 are truly successful (for the record, KMM would have been on that top 10 list).

10 Reasons Managing Bloggers (and Blog Ads) Is Harder Than Your Grandma’s Corns

  1. Analytics and traffic measurement are hard: The truth is, most people don’t know how much traffic they’re using. The term “pageviews” is basically useless. You need to ask “do you mean AWStats? Urchin? SiteMeter? Google Analytics? comScore? Compete? Omniture? Webtrends?” … Packages like AWStats and Urchin actually hurt bloggers looking to sell ads, because they vastly overcount pageviews. On the other extreme, off-site third party measurement companies like comScore and Compete vastly undercount pageviews. And the JavaScript stats have varying levels of trustedness in the industry (from least to most: SiteMeter, Google Analytics, WebTrends, Omniture). People end up saying things like “real pageviews”. Here’s the truth, as far as pageviews that advertisers care about: the only pageviews that matter are real ones, viewed by real people, where an ad is shown. And don’t even get me started on how different companies count uniques ;-)
  2. “Scale” is larger than it used to be: When b5media started out, the point at which ad networks got interested was 1MM pageviews, and the point at which they started wetting their collective knickers was around 5MM pageviews. These days, you can’t even get a call with a respected ad network at less than 5MM pageviews. Remember, these are the “real pageviews” talked about above.
  3. There are “magic numbers” in the online advertising world: It’s sad, but it’s true. CPM levels don’t go up slowly as traffic goes up. There are clear watershed moments. 1MM pageviews. 5MM pageviews. 10MM pageviews. 2MM comScore uniques. 5MM comScore uniques. Until you hit these, and not just hit them but hit them in each vertical you cover, your traffic is basically only worth AdSense-level ads.
  4. In order to move beyond AdSense-style ads, you need to move up the food chain: Most bloggers or groups who are forming blogs together assume that if you grow traffic, you’ll be able to quickly improve the quality of your ads. It’s really not that easy. You need to “move up the food chain”. The advertising food chain basically works like this: some media buyer somewhere (in an agency or in a company) decides he want to buy ads. He convinces his clients to spend something ridiculous like 20$ CPM on the ads. He then farms some of the ads out to the ad networks he works with at 4-5$ CPMs (TribalFusion, Burst, etc). These networks then cross-sell and backfill their inventory to the point where regular bloggers are lucky to get a 1$CPM (if they can even get into the network). Boutique shops take the “high value” inventory and do the same cross-selling game, so that bloggers are lucky to get a 2-3$ CPM these days (it used to be 5-6$ CPM). And folk with direct relationships with media buyers get the rest (at 7-10$ CPMs). But if you thougt getting into the ad networks was hard, it’s 5x harder to get into the boutique networks and 100x times harder to get those direct relationships going.
  5. Real traction in advertising requires real resources: If you want to move up the food chain, you need “resources”. You need sales people (massive $, think 250K+ per good hire). Then you need a real adserver (3-5K/month plus 10K in setup). Plus you need real data (10-20K/year at the start, going up to 100K+/year later). And that’s before you do anything with your bloggers…
  6. Recruiting good bloggers is hard: It can, quite literally, take 20-40 emails to recruit a good blogger. That’s not saying that they’re difficult, but it does mean it takes time. Saying hello, introducing them to the network, finding a concept that works, picking colours and names… This can account for 10+ hours per blog. Running a big network is hard. At least 5x harder than you think it’ll be.
  7. Managing bloggers is hard: The truth is that in order for bloggers to want to join a network these days, there needs to be more than just a network bar along the top and some kind of unified feed. There needs to be cross-network promotions, contests, training… on top of regular things like figuring out stats, pay, reports, newsletters, community encouragement, trying to help individual bloggers maximize their potential, etc. These things typically require one or more people full time.
  8. Getting through the noise is hard: When b5media launched, there were only a handful of other networks (Gawker and Weblogs, Inc.). So getting noticed was a bit easier. Not “easy”. Just easier. These days, with thousands of networks, it’s hard to get more than a handful of posts from friends (nevermind TechCrunch/CenterNetworks coverage!). Now, I’m not really a fan of spending marketing dollars until you’re fully at scale and spending the $ will result in real advertisers signing up (we only started doing this in the last 6 months, and while it’s been great, we couldn’t have supported this earlier). Don’t spend on press releases. Don’t spend on AdWords. Don’t even print spiffy business cards. Do it fast, do it cheap, do whatever you do better than anyone else.
  9. Innovating is hard: The truth is that most everything that can be one in the blog / blog network / blog alliance world has been done. We see a dozen “new” network ideas every week from folk, and the only one that’s stood out recently is NewsGroper, which is a great little site/network/something that has fake blogs by all kinds of people. It’s really a great concept and it delivers on the promise. The Obama blog is particularly fun ;-)
  10. It won’t get easier: We’re in an advertising slump. Best case, it’s 3 months long and it takes another 3 months for ads to pick up again. So 6 months of “ouch”. And if you aren’t profitable now, it’ll get harder.

Mid-point thoughts

Now, the first half of this post might have seemed negative. Doom. Gloom. Shrooms. But the truth is, blog networks, blog alliances and blog ad networks can work. And here are my 3 tips for each of those worlds, along with a bonus tip:

3 Simple Tips for Starting a Blog Network

  1. Don’t rely on one type of revenue: It is sometimes very easy to become dependent on one “circle of life”: more google pagerank means more text links which means more revenue, etc. As soon as Google says “selling text links are evil”, though, things get… hard. And that sucks. Wendy’s post at Sparkplugging delves into this point more and better than I ever could.
  2. Do something totally different: When we started we looked at what was out there and put our spin on it. Whether you agree with the spin or agree on the innovation or even like us, the changes we made (structure, promotion of authors, importance of community, ownership of content, platform) worked. But these days so much as been  done, that you need to really shake things up. PopSugar did it by focusing on women and then integrating social networking directly into the network so that for the longest time it wasn’t even seen as a “blog network”. Be geographically specific (Shiny Media has done a great job at this in the UK). Be audience specific, like Sugar. Come up with a unique concept. Use a unique template. Have a great pay structure. Hire the best writers possible. But don’t just be “this cool group of blogs”. That won’t work.
  3. Be ready for naysayers: We get our fair share of folk yelling from the sidelines (especially “after the game”). Be ready for this. It’s a crowded space, and people will mock you, say you’re an idiot, say you don’t know a thing about business. Some will even call you a criminal, a fraud, say you’re running a sweat shop. Anything under the sun will be brought up by folk who’ve never done what you’re doing. Ignore the bad stuff. Take the good stuff (cause there will be some) and use it. Always remember that your measure of success has to be internal. What drives you personally and are you succeeding there, is your community happy, what was your vision and are you fulfilling it, are you making a difference, are you having fun… Figure out what’s most important and what it will take to succeed, setup metrics for those things and then measure against those. Let the mockers say what they will. Be Apple. Be the Mini Cooper. Or any of the other companies that went against the grain and got rewarded for it. Hell, be Microsoft or RIM or any of the other “dying” companies that are actually truly success and who went against the grain and got mocked for it. Also watch out for constructive comments. Sometimes they won’t feel constructive, but they’ll actually have value!

3 Simple Tips for Thoughts on Starting a Blog Alliance

Disclosure: I’ve never started one of these, unlike the other 2 areas I’m covering today, so take all of this with a pound of salt and purely as my own thoughts, not judgements on anyone else who’s doing this (successfully or otherwise).

Actually, screw it, I hate when folk do this to me, so I’ll keep this as simple thoughts, vs advice from someone who hasn’t done what I’m commenting on. Here are my thoughts, as a blogger, real simple: provide real value to the blogger, don’t take them for granted, help actually grow traffic, make my ife easier, help me make money. Or don’t. Pick 2. But rock at them. Do them better than anyone else.

3 Tips for Starting a Blog Ad Network

A blog ad network is a unique kind of beast. There’s increasing competition here. It used to just be Federated and Glam, but now you have Performancing, Fortune, Oprah, Disney, SixApart… With more to come. So obviously differentiation is key. Here are my thoughts on what is required for someone starting something like this:

  1. Make it verticalized: If it isn’t, selling ads will be nearly impossible without a huge sales team. Cover just tech, or gadgets, or travel. And have real traffic (see waaayyyy above on “real” traffic).
  2. Have a single system: Don’t try and cobble one of these together. Cobbled systems are dangerous at the best of times, but with an ad network, everyone has to trust every metric. Traffic, performance, revenue shares, mailing payments, invoice advertisers… You need a single system that handles all of this if you’re planning on doing this for more than a few sites.
  3. Have a sales team that can sell the ads: It sucks, but as hard as it is to stand out as a content network to readers, it’s even harder to stand out to advertisers. It’s even more crowded. And your unique proposition has to be really clear. The real challenge here is that you have to be wide enough (ie: coverage) to accept crazy targetted campaigns (single mothers 18-24 living in new jersey with incomes of 50-70K and who like lindsay lohan) while also having enough depth (ie: traffic) to serve lots and lots of ads to those kinds of campaigns.

Final Tip(s) for Success for Everyone

Here’s my final tip for success: be simple. Have simple solutions. Have a simple pitch. Have a simple path to success. 9rules has been through many evolutions, and the reality is that each one succeeds because the concept becomes simpler and simpler. Sometimes it takes a few iterations to explain it, but the core change and new vision is very simple.

Bonus Closing Thought

The hard part of all of this is that, unless you’re doing it for the fun or love of it (which is cool), you’re going to have to make money. And going into a downturn, that gets really hard. Focus on your fundamentals. Spend where you will get return soon. Invest in the now. Keep your business simple and drop the extraneous stuff. If you can’t describe your core business in 140 characters, it’s too complex.

Running This UP the Flag

As I said, this was a long post.

My goal with this post wasn’t to criticize anyone. It was to share a bit of learning from all over the place. Hopefully some of it was valuable. At the end of the day, the reality is that running this stuff is way harder than anyone who hasn’t done it thinks. And anyone who says “why don’t they just…” or “why don’t we just…” or “I wish they’d just…” might consider that there are other complexities / issues / factors that aren’t immediately obvious to everybody. Which is a shame, because when you can find a formula that works, and keep in mind that your bloggers as the most important people (not always perfectly, but as much as possible!), this is an incredibly fun business. It’s an incredibly supportive industry. And there are few jobs that are more fun.


Jul 28 2008

Heading to Gnomedex

Category: Blogging, Business, From My Life, b5mediaJeremy Wright @ 1:08 pm

Just a note that in August, I will be heading to the Gnomedex Conference in Seattle. b5media won’t be there in force or anything. I’ll be there purely as an attendee, though we will have some new tech to show off (that might help with this problem, or it might not… but we’re hoping it does!).

Either way, hoping to hangout, catchup with old friends, mend some bridges.

My gut says this year’s ‘Dex will be a bit more introspective (spurred on by discussion started by Robert), and I think it’s time to evaluate how far blogging’s come, ways it’s surpassed our expectations and ways it hasn’t met our expectations… and how we can overcome some of the current climate and issues as a community … and Gnomedex is a great place to do that introspection.

If we’re lucky, we’ll be able to show off new branding, new partnerships and a refinement on the blog network model that might strike a chord… And if not, we’re hoping for feedback that can refine it even further!

Either way, this year’s Gnomedex promises to be full, fun, educational, challenging and… for my first time ever, sans Marc Orchant, who I still think about on a tremendously regular basis.

If you’re heading to Gnomedex and want to catch up (about something, nothing or everything), let me know :-)


Jul 24 2008

Followup to Motorcyle Accident

Category: From My LifeJeremy Wright @ 12:04 pm

So a couple of weeks ago I got into a reasonably scary motorcycle accident. I wasn’t terribly hurt, and was back to work 5 days later (2 of those were weekend days, so it wasn’t terribly bad).

I’m still getting worried emails from folk, so I thought I’d update everyone on my condition and all the other jazz going on. So in no particular order, here’s what’s up:

  1. During the accident, I didn’t break anything or anything, so it’s really just muscle/nerve pain. That pain caused me to go on a new drug cocktail that consisted of anti-inflammatory’s (and the requisite stomach protectors), muscle relaxants, pain suppressors, pain killers and sleep meds.
  2. When I started this, I was popping 2 tylenol 3’s several times per day + percocet (sp?) at night. Wowza.
  3. Now I’m down to a single T3, three times per day, and a single percocet at night (though anti-inflammatory’s and muscle relaxants are still part of the mix).
  4. I have my first *real* massage appointment next week.
  5. I’m working just as much as always.
  6. The pain is completely bearable.
  7. Bike is still in the shop. First meeting with insurance company is tomorrow. I’m still hoping it’s either totalled or close enough that I can write them a cheque for the difference so I can upgrade to my dream bike. It’s faster, can go on the big highways with more confidence than my current one and, magic do magic dee, won’t flip on streetcar tracks. Ever.
  8. Police haven’t done much, but I’m confident they’ll deal with the driver severely. The officer on the case is on vacation, but given that he’s a biker, he was pissed as hell that this happened, so I’m sure he’ll be right on it.

End of the day, the reason I wanted to write this is to tell everyone that I’m fine. I totally appreciate the concern (especially from spammers… who’ve started sending me emails with “I heard about your motorcycle accident… having your p*nis enlarged will make you feel a tonne better!”. But really, I’m fine. Looking forward to continuing to wean myself off the drug, of course.

That’s it, so thanks again, and feel free to continue emailing me to chat, but don’t worry too much, k? ;-)


Jul 14 2008

My Motorcycle Accident

Category: From My LifeJeremy Wright @ 10:40 am

So, on Wednesday I was in a motorcycle accident. Long story short was travelling west on King, east of Peter, going well under the speed limit (I’d just turned onto King, speeding on my little scooter would have been impressive in that short of a distance). Cab parked in the right lane jumped in front of me (10 feet to spare). I braked, swerved, tire caught in streetcar track, flipped the back, smacke my head, cabbie got out, yelled at me, took off.

About 50 people saw it happen (King St, theatre district, right before shows open). Some video, some photos, lots of witnesses. Only mistake I really made was when I swerved, I swerved into oncoming traffic (there wasn’t any, but it happened so fast I’m not 100% sure I realized that).

Was in the hospital for a day. Then at home drugged up for 3 more. At work today, barely, but a bunch of folk have started asking “what happened”. Instead of retyping it all, I figured I’d just copy/paste my Twitter updates from the episode, since I was basically updating live ;-)

Before I do, though, a few notes (for the paranoid types, like my parents):

  1. This was a low-speed incident. Equivalent to if I’d been riding a bike. Except I’d have had less protection on.
  2. Given the accident, if I’d been in a car, I’d have had minor whiplash, so my injuries would largely be the same.
  3. I’m still looking at upgrading to the Piaggio MP3, which has 3 wheels, which wouldn’t have tripped up on the streetcar tracks.
  4. Besides pain meds and being tired (probably go hand in hand), I’m currently fine.
  5. Yes, I’m going to the doctor Wednesday to make sure there’s no longer term damage.

“Movement up. Pain down. Running out of pain meds, though, so will likely need some less intense ones for the week.”
20 hours ago   

 “Range of movement: 8. Pain. 7. Work should definitely be doable monday :)
Saturday at 4:17 pm   

“Another 20hrs of sleep down. Pain is almost bearable without meds now, as long as I don’t touch or lay on my left side. Range of movement=6.”
Saturday at 10:57 am   

 “After another 4hrs sleep (that’s 20 out of 24hrs, for those keeping track at home), I’m going for a walk.”
Friday at 3:37 pm   

“16hr sleep. Awake. Paaaain…”
Friday at 10:01 am   

 “Irony? I’m taking a cab home. But I’ll never ride a coop cab again. Found out the dispatcher told cabbie it was okay to leave the scene.”
Thursday at 5:05 pm   

“Off to home. Drugs in hand. G’night, and thanks for joining me on another episode of jeremy’s gawdawful adventures!”
Thursday at 5:00 pm   

 “Gonna head into the office for a bit (it’ll take 2hrs to fill my prescription). Then to bed, I guess.”
Thursday at 2:09 pm   

“Not that I’m complaining, I’m just happy no serious damage was done!”
Thursday at 1:56 pm   

“Ugh, 20hrs in the hospital = a prescription for painkillers and a laxative (painkillers cause constipation). Seems a touch extreme, no?”
Thursday at 1:56 pm   

“Pain is still there, stiffness still there, bruising still there… Suppose I should just go home, get drugged up and rest, right?”
Thursday at 1:42 pm   

“A little anticlimatic… Now what?”
Thursday at 1:41 pm   

“Spine is fine, they’re kicking me out.”
Thursday at 1:36 pm   

“Food on its way, and gravol for nausea.”
Thursday at 1:29 pm   

“Amazing how much of a sanity keeper / lifeline twitter can be in a situation like this…”
Thursday at 12:25 pm   

“Test done. I think I’m having panic attacks or something… Dunno, will ask doc. Hoping for food sometime soon too…”
Thursday at 12:11 pm   

 “Whoa that’s a *big* machine!”
Thursday at 11:31 am   

“This is one of those “I don’t want serious damage… But I’d like to know what’s wrong” moments… Nervous.”
Thursday at 11:29 am   

“Woot, time for my scan!”
Thursday at 11:24 am   

“Ahhhh… No food cause you shouldn’t eat before a CT scan…”
Thursday at 11:23 am   

“Update: CT scan should be “soon”…”
Thursday at 11:21 am   

“Do hospitals no longer serve food? I’d kill for soup right now…”
Thursday at 11:15 am   

“Pain/spasms getting worse. Can’t sleep. Fark…”
Thursday at 11:08 am   

 “Thanks @rachelsegal for friendly face + berry charger + tea! Still no word on CT scan, but that’s probably pretty normal. Drugs = tired.”
Thursday at 9:58 am   

 “Okay, now it’s been 12hrs. At least I can nap in my new bed.”
Thursday at 7:31 am   

 “Hmm, berry battery is redlining. Will die any minute now :(
Thursday at 4:56 am   

 “Back to my psuedo bed/chair thing for a percosset (sp?) induced nap.”
Thursday at 2:47 am   

“I dyiydn’ty realiyze how much layiing on myi left for xrays would hurt. Also diydn’ty realize ity was really possible to pass out from pain.”
Thursday at 2:46 am   

 “My doc enjoys causing pain way  than I enjoy receiving it. 3 worst words in the english language? “Does this hurt?””
Thursday at 12:57 am   

“Doc came. Only took 5hrs. Next up: xrays. Anticipated wait time: 23hrs. So yeah, this is gonna be an al night thing. Without a bed for rest”
Thursday at 12:41 am   

“Talking to other patients. One guy’s been here 14hrs. He’s at least *seen* his doc. But still, 14hrs and he’s still in the hallway? Wow…”
Wednesday at 11:56 pm   

“Water fountain skill: +1.”
Wednesday at 11:51 pm   

“Just checked the secret doctor board, and I’m #3 to be seen. Based on previous patterns, means another hour or so before I see a doctor …”
Wednesday at 11:48 pm   

 “Still haven’t talked to *any* medical personnel outside of admissions. After nearly 5hrs.”
Wednesday at 11:12 pm   

“Got my room @ 1100pm. Le sigh.”
Wednesday at 11:11 pm   

“Battery about to die. G’night tweetosphere. Thanks for continued happy thoughts :)
Wednesday at 8:34 pm   

 “Oops, @ mount sinai. Le sigh.”
Wednesday at 8:33 pm   

“Physically still very stiff, 5/10 on pain scale, shaky. Waiting for room still.”
Wednesday at 8:26 pm    

“Statement done. Officer says this *was* an accident. Cabbie leaving *was* a crime. He *was* at fault. His insurance *will* cover everything.”
Wednesday at 8:24 pm   

“Can’t move neck. Erngh. Emt’s were fantastic once they arrived. Gonna send a letter thanking them.”
Wednesday at 7:43 pm   

 “Cop showed up. Nice guy. Taking statement now.”
Wednesday at 7:59 pm   

 “It is amazing how much “personal information” you hear sitting in a hospital… Goes to show IT systems are important… But not everything!”
Wednesday at 7:55 pm   

“Hmm, lots of cops around. Guess none feel like talking to me? Feeling slightly slighted, given cabbie put my life in danger…”
Wednesday at 7:53 pm   

 “Erngh, pain getting worse… That’s normal right? And shaking? Will ask nurse when she’s free…”
Wednesday at 7:51 pm   

“Just waiting for a room. Staff here at hospital have been fantastic as well!”
Wednesday at 7:50 pm   

“Admitted @ st mike’s … I think. Can’t see any signs…”
Wednesday at 7:49 pm   

“Thanks @ everyone for support. Nice to have friendly words amidst stress and shock!”
Wednesday at 7:47 pm   

“Ambulance showed up. @ hospital being checked out. Unsure if cops are coming, since there was no “contact” (I managed to swerve just enough)”
Wednesday at 7:40 pm   

“Still waiting on ambulance…”
Wednesday at 7:15 pm   

“Neck/head are sore (bike biffed and whacked my head on road)… Okay though. Still waiting on ambulance…”
Wednesday at 7:01 pm   

“Ambulance got lost, lol…”
Wednesday at 7:01 pm   

“Just got run off the road by a cab. I’ll be okay. Bystanders called cops/ambulance and are sticking around for statements. So kind of’em.”
Wednesday at 6:52 pm   


Jun 20 2008

When Your Baby Takes Flight (Or: b5media bloggers do blog marathon TODAY!)

Category: Blogging, Business, From My Life, b5mediaJeremy Wright @ 10:51 am

Earlier this week my son learned to ride a bike without training wheels. Father’s day even, which was so cool. There’s nothing like that feeling of watching his world suddenly expand and realizing that his next big milestone in which that’ll happen is when he learns to drive a car. It’s fantastic!

In the last few weeks I’ve had a similar feeling several times when watching b5media evolve. In case you didn’t catch it on our team blog, we’ve hired a bunch of new people recently. Marketing manager, director of tech, project manager, admin assistant, sales guy in NYC, VP finance, director of branded (ie: non blog) content and a training manager. A lot of hires in the last 2-3 months.

Watching these folk find their footing and take on projects (new media kits, new systems for tracking bloggers, new ways of running and selling ads, new partnerships, improving projects, reviving dead projects, etc, et, etc) and watching our “older” team get excited too has been fantastic to watch. There are dozens of examples where I’ve been floored by the entire company’s energy, creativity and Get It Donery. I’m so proud of the entire team.

But it’s not just the team I’m proud of. Our bloggers and channel editors have been in a similar spirit recently, covering great events like Cannes, the MMVAs, Fashion Week, and, today, doing a 24-hour blog marathon where they post every hour. Let me repeat, every hour. Crazy, and all for charity!

Both our Business Channels and Entertainment Channels are participiating, and the idea was generated entirely by our bloggers and CEs (though, obviously, the internal team did everything we could to support it!).

Awesome!!!

Here is a list of the entertainment blogs / contests associated with this!

And here are the Business Blogs:

Business and Blogging (www.businessandblogging.com)
Accounting Solver (www.accountingsolver.com)
taxgirl (www.taxgirl.com)
Doing Biz Abroad (www.doingbizabroad.com)
Home Biz Notes (www.homebiznotes.com)
Everyday Networker (www.everydaynetworker.com)
One Vote Matters (www.onevotematters.com)
Interview Chatter (www.interviewchatter.com)
Biz Chicks Rule (www.bizchicksrule.com)
Buzz Networker (www.buzznetworker.com)
Digital Money World (www.digitalmoneyworld.com)
Franchise Pick (www.franchisepick.com)
Yielding Wealth (www.yieldingwealth.com)
Small Business Boomers (www.smallbusinessboomers.com)
My Organized Biz (www.myorganizedbiz.com)
Viva El Negocio (www.vivaelnegocio.com)

And the official announcement here :)

So, again, I’m so proud of our bloggers, CEs, team and everything. It’s fantastic! Thank you all, and well done!


Next Page »