Business

Open Letter to Know More Media Founders, Team and Bloggers

Dear Know More Media Rockstars,

As you (hopefully) know by now, b5media is a huge fan of what you guys have built. A couple of times over the last year we’ve tried to figure out ways to work together and things didn’t quite work out. But we’ve always loved the concept, the content, the bloggers and the team. You guys really, really rock.

Recently, multiple sources have let various people at b5media know that Know More Media is closing soon. Like, this week or next week soon. The idea of bloggers (outside of the normal evaluations that all networks do) being suddenly let go…staff all of a sudden being out of work…and a fantastic network just ceasing to exist…these things sadden me.

In the same way as the BlogNation crisis of last year saddened me. For the BlogNation thing, I worked incredibly hard to find a resolution, but Sam Sethi ended up doing to me what he did to everyone else: renegging on promises.

I am hopeful we can find a better solution for the Know More Media bloggers and team.

Because the very idea of Know More Media closing its doors is so troubling, I would like to make a proposal to the founders, staff and bloggers.

First, to the bloggers – as far as we’ve heard, you have been offered to either keep blogging for free or to buy your domain and blog on your own. b5media would like to buy the blog for you, do all the work and bring you over to the b5media network. We will ask that you blog for $50 for the first month, while we ascertain the value and advertising potential of the blog. After that month, we will likely need to restructure the network (there’s a reason it wasn’t making any money), redo the pay structure and even let some bloggers go. But, if you let us, we will turn the network around and make it profitable. We are fully committed to doing what’s fair (and in many ways, being more than just fair).

For the team (ie: staff), we would like you to let us know what your ideal job is (that is, assuming you want to stay in this industry) and send us a proposal outlining your passions, what you wish you could do, your unique skills and what you feel you’d like to do at b5media (as well as any ideas to improve KMM and b5, because we’re under no illusions that we’re perfect!).

For the founders, we would like to propose that you let us buy the network. b5media is perhaps the only network in the world that can take over all of your blogs with no fuss, no muss and very little pain for the people who matter in all of this: your bloggers, your staff and your dream.

And the end of the day this isn’t about money. This is about doing what’s right for everyone. I know how hard the last year has been for you guys, and I am asking that you allow us to run with your dream. In spite of your best efforts, things didn’t work out (and I know better than most exactly how much effort you’ve put in). But with a little bit of luck, I believe my team can turn this into what you dreamed it could be. Let us carry this baton to the finish line for you.

I recognize that this isn’t the perfect scenario for anyone. But this letter is our way of offering something to all three groups: bloggers, founders and staff. And to do it now. Today. Before any major decisions are finalized, bloggers leave, advertisers walk away, and servers are turned off.

A network dying is an incredibly sad thing. Help us help you save yours.

Sincerely,

Jeremy Wright CEO, b5media.com

The Problem with Small-Scale Blog Consolidation

Alright, since I don’t blog very often, I end up commenting on stuff in the middle of the conversation that’s happening. So, to recap:

  1. GigaOm bought jkOnTheRun. Good move. TechCrunch painted  it as the start of a trend… Y’know, one that started 4 years ago and is now going quite strong (hundreds of blogs are sold every week).
  2. Aaron suggested some kind of blog consolidation / federation would rock.
  3. Duncan agreed.
  4. Aaron continued his thoughts.

I’m sure there were other bits to the conversation, but these are the ones I saw. Now I’m in no way suprised that these two gents are thinking this way. After all, this was in many ways the nexus for b5 (as Duncan noted in his post). Not that I, in any way, am laying claim to that vision, after all both of them were around when that vision was being evolved (though both were at different points in its evolution).

So that’s the history.

Now, it sounds like these guys are basically saying “if you can put together a half dozen blogs that are all doing mid-sized (150K pages/month) traffic, you have something worth buying”.

There are two problems with this purely from the advertising side (I say this because Aaron’s thinking is more on the conversation/content side). First, is that even 1MM combined pageviews isn’t that much traffic. Now, obviously my experience at b5 is tainting this, so full disclosure: we do what we do because of our experiences.

But lets break this down real quick. 1MM pageviews per month gives you 2MM high value impressions (ie: above the fold). Right now, bloggers are lucky to be making 50c/unit. So that’s 1000$/month. 1K/month split amongst six blogs? That’s nothing.

The reality is that small and medium blogs that have real value, great content, solid writers and an engaged community will always, always, always make more money from sponsorships than CPM-based ads.

The long and short is that grabbing a half dozen or even a few dozen blogs together won’t net you CPMs of more than 4-5$. And even 5MM pageviews/month only really nets the whole network 5K/month.

This addresses the larger issue though. To get higher CPMs, you need someone to sell that inventory. And that is where the bottleneck is. It’s not in inventory, or even quality inventory. It’s someone that can  go to agencies, go to Microsoft, go to Disney, go to P&G, go to Vonage, go to Dell and say “here’s somthing of value and here’s why you should pay more for it”.

Because without a sales team, you’re stuck in the 1-2$ CPM world or you’re “stuck” selling sponsorships (which I’m a huge fan of for high quality mid-sized blogs).

All of that said, b5 will be releasing a new product this fall (hopefully at BlogWorld, maybe even at Gnomedex) which we’re hoping will help alleviate this issue. More on that later, because I don’t want to turn what is a valuable discusion into an infomercial ;-)

End of the day, this is a great discussion, but inventory without quality control won’t sell. And quality inventory without a sales force won’t sell. What might be more interesting is for smart folk like Aaron and Duncan to take the Huffington Post and Seeking Alpha models and to try and apply those to tech blogging. I’m just sayin’.

Update: Also wanted to note that if the way to get around not making enough money was to shove a bunch of blogs together and somehow magically have advertisers come, no blog network would have ever failed… And, sadly, most actually have :-(

When Your Baby Takes Flight (Or: b5media bloggers do blog marathon TODAY!)

Earlier this week my son learned to ride a bike without training wheels. Father’s day even, which was so cool. There’s nothing like that feeling of watching his world suddenly expand and realizing that his next big milestone in which that’ll happen is when he learns to drive a car. It’s fantastic!

In the last few weeks I’ve had a similar feeling several times when watching b5media evolve. In case you didn’t catch it on our team blog, we’ve hired a bunch of new people recently. Marketing manager, director of tech, project manager, admin assistant, sales guy in NYC, VP finance, director of branded (ie: non blog) content and a training manager. A lot of hires in the last 2-3 months.

Watching these folk find their footing and take on projects (new media kits, new systems for tracking bloggers, new ways of running and selling ads, new partnerships, improving projects, reviving dead projects, etc, et, etc) and watching our “older” team get excited too has been fantastic to watch. There are dozens of examples where I’ve been floored by the entire company’s energy, creativity and Get It Donery. I’m so proud of the entire team.

But it’s not just the team I’m proud of. Our bloggers and channel editors have been in a similar spirit recently, covering great events like Cannes, the MMVAs, Fashion Week, and, today, doing a 24-hour blog marathon where they post every hour. Let me repeat, every hour. Crazy, and all for charity!

Both our Business Channels and Entertainment Channels are participiating, and the idea was generated entirely by our bloggers and CEs (though, obviously, the internal team did everything we could to support it!).

Awesome!!!

Here is a list of the entertainment blogs / contests associated with this!

And here are the Business Blogs:

Business and Blogging (www.businessandblogging.com) Accounting Solver (www.accountingsolver.com) taxgirl (www.taxgirl.com) Doing Biz Abroad (www.doingbizabroad.com) Home Biz Notes (www.homebiznotes.com) Everyday Networker (www.everydaynetworker.com) One Vote Matters (www.onevotematters.com) Interview Chatter (www.interviewchatter.com) Biz Chicks Rule (www.bizchicksrule.com) Buzz Networker (www.buzznetworker.com) Digital Money World (www.digitalmoneyworld.com) Franchise Pick (www.franchisepick.com) Yielding Wealth (www.yieldingwealth.com) Small Business Boomers (www.smallbusinessboomers.com) My Organized Biz (www.myorganizedbiz.com) Viva El Negocio (www.vivaelnegocio.com)

And the official announcement here :)

So, again, I’m so proud of our bloggers, CEs, team and everything. It’s fantastic! Thank you all, and well done!

The Perils of Founderitis

Whoa, a new, actual, blog post? Crazy, eh?

Over the weekend I read Steve Fisher’s new post up at TechnoSailor. Steve’s a fantastic guy, wicked smart, and his series’ of series at TechnoSailor/VentureFiles has been fantastic to say the least. His new one on “Rules for Entrepreneurs” is more salient to me than his last one on raising funding.

The Perils of Founderitis

Per Wikipedia, per Steve, Founderitis is:

“The term “founderitis” or “founder’s syndrome” refers to the unhealthy condition that afflicts many companies whose founders maintain a stranglehold on organizational leadership. While many companies owe their success — and in fact their very existence — to their founders, those same individuals can create chaos that ultimately leads to the organization’s collapse. The challenge to founding CEOs and boards of directors is to take steps to change conflict and chaos into opportunities for growth.”

In short, it’s the inability for founder CEOs to let go. At the extreme it’s a case of “I need to know everything and make every decision”, though most VCs will spot that a mile away and nip it in the bud before it’s a real issue. More commonly, it’s an inability to transition from founder to leader to a leader of leaders.

Here are Steve’s symptoms for Founderitis:

  1. Inability to delegate
  2. Anger when not included in every decision
  3. Paranoia derived from a sense that the venture is “slipping out of their control”
  4. Ignoring input from subject-matter experts
  5. Expressing prescient knowledge, even when lacking subject-matter expertise
  6. Lack of respect for formalized planning
  7. Subterfuge of efforts to institute procedures, processes and controls

My Experiences with Founderitis 

Personally I’ve had my fair share of challenges. Pre funding, all the founders at b5 made decisions as a group. Most decisions. Sometimes they were awake and I wasn’t (they were all in Australia!) and a decision needed done right away, and vice versa, but we tried to make decisions as a team. That’s fine when the entire company is the founders, but once you start to hire people, a chain of command (at least operationally) becomes necessary. Especially with folk in Australia, because a 24 hour lag on every email becomes painful (for both sides of the ocean!)!

Once we took funding, someone had to be CEO, and the VCs wanted me given that I’d done the “on the ground” work raising the round. Not that the other founders hadn’t done a boat load to help, just that the VCs wanted someone local to yell at ;-)

We very quickly started hiring people, and thanks to great advice from Rick and thanks to personal experience we adopted a policy right away of “hire the smartest people, hire smarter than yourself”. For awhile we tried to operate with me at the center of all decisions (not purposefully, but just because things evolved that way naturally). We soon realized that each team lead had to have all the responsibility, all the authority and all the resources in order to perform to their peak ability. And if they didn’t, it wasn’t because of lack of authority/responsibility/resources (ie: they were responsible).

The Next Phase

As a CEO/founder, I realized pretty early that my first goal in hiring was to hire where I was weak. For the last 18 months, that’s been most of our hiring: hire smart people where I/b5 are weak. But increasingly I’ve realized (once again thanks in part to great Rick advice) that the next phase is even more important: hiring people where I’m strong.

Hiring folk where you or the company are weak allows you to delegate stuff you don’t know. But that still means you want to / have to be involved in certain types of decisions. Hiring people where you’re strong lets you truly empower your entire team to do everything, but it also lets you truly scale the organization.

Imagine if you were a software shop and you were the only real good project manager and you were the CEO. Not hiring other project managers would create a serious bottleneck.

These days, I’m doing everything I can to solve that bottleneck here at b5.

Solving Founderitis

I agree with Steve Fisher’s analysis of solving Founderitis:

  1. Respect the need for planning activities, staff meetings, and administrative policies;
  2. Realize that as the company grows circumstances may dictate new approaches;
  3. Institute new systems with approval of your board;
  4. Seek and accept input from others in making decisions;
  5. Delegate, Delegate, Delegate

But at the same time you can’t really solve it. Bill Gates still gets involved in key decisions at Microsoft. Mark Zuckerberg still sits in regularly on team meetings at Facebook. But the ability to ask your team what they think, what their decision would be and how they’d handle it is key at all times.

I’m definitely still learning, but Steve’s post on Founderitis was a great reminder not just of how far I’ve come (mostly by accident), but of how much more growing I still have to do.

Thankfully, our new senior hires at b5 will allow us to do #1-4 in Steve’s list of how to solve Founderitis naturally. Keeping our culture through this change will be our biggest challenge and opportunity!

Have I “solved” Founderitis? Naw. You never do. The company is always your baby and you’ll always wander into meetings. But hopefully by hiring smart people, hiring smarter than myself and hiring both where I’m weak and where I’m strong – and respecting the team that we’ve built here, I’m well on my way to being an empowering macromanager (ie: leader of leaders) that helps create an entrepreneurial culture vs a limiting micromanager that demands everyone does things my way.

Hopefully!

BlogNetworkCamp Update

Just a note that we’ve firmed up all the details for BlogNetworkCamp at SXSW in Austin. Head on over to Upcoming.org to get info and RSVP!