Blog Marketing Mailing
A reasonably large e-mail send just went out for Blog Marketing, primarily asking folk if they wanted to get review copies or whatnot. While we did prepare a “standard” press release, we also wrote this more “bloggy” one for bloggers.
Let me know what you think. It’s always interesting trying to balance between old PR methodologies and new ones, but I’m hopeful we’ve struck a good balance with this:
Hi xxx,
I’m sure Jeremy Wright has told you we’re publishing his book, Blog Marketing, set for release in November.
Your website already probes the reasons why business blogs (and blogs in general) are vital, and the book has plenty of examples, case studies, and profiles of various blogs and their successes. The word “vital” is spot-on; Blogs are not static, they are very much alive, with real-time updates, unique voices, immediate interaction, and dozens of applications in the business world. Wright points out that simply reading a blog is a passive event, but readers are still participating and interacting with the ideas presented to them. It’s quietly powerful, and quite dynamic.
I’m hoping that you might start a discussion or post a review about Blog Marketing – but even if you never get around to it, I’d like to forward you a finished copy when it comes in. (We should be getting them straight from the bindery shortly). Please feel free to send along your address when you get a chance.
There’s a press release attached for your perusal, and here’s a link to Jeremy’s website, www.ensight.org, which currently has a tease chapter of the book. You can also read about the book at www.blogmarketingbook.com.
If you have any questions, feel free to call me.
Best, xxx
Overall I’m happy with this. The real press release is much more rah-rah salesy, but that’s okay. It’s being sent to a different group of people. If you didn’t receive this mailing but want to respond anyways, I can forward you the publicist’s details, just leave a comment here.
POSTED IN: Blogging, Business, Ensight News, Work, Writing
