A Personal Blog
How Google's App Suite SHOULD Work
It’s no secret to anyone that knows me that I’m not a huge Google fan. I’ve railed against their policies, tactics, AdSense, book scanning and dozens of other things the company has done. But, I rely on Google on a daily basis. Not because I want to, but because there is no better option. On a daily basis, I use the following apps:
- Gmail
- Gmail mobile
- Google Maps
- Google Calendar
- Google Calendar Sync
- Google Calendar Mobile
- Google Docs
Suffice to say that Google keeps me going on a daily basis. When Gmail goes down, I lose it (almost as much as when Twitter goes down, heh), so yeah Google keeps me going, keeps me in business, etc.
But the suite of Google apps, while powerful, simply suck when used in tandem. Why, for example:
- Can’t I get notifications of new emails when I’m in Google Calendar?
- Can’t I get reminders of upcoming appointments when in Gmail?
- Can’t I favourite/bookmark files (or have RECENT FILES) easily accessible from any app?
- Aren’t my Google Reader notifications easily visible from anywhere?
- Can’t I easily include files from Google docs as attachments in emails?
- … and oh, oh so many more (don’t even get me started on creating calendar items/todos from emails)…
I mean, seriously, yay (</sarcasm>)that we can FINALLY one-click access any app in the suite (well, most apps in the suite)… but, Google, that’s not enough.
And it’s certainly not enough for me to keep paying for this “suite” of applications.
Google, if you want me to pay, fix the stuff above.
In order to help Google along, and to hopefully generate some brainstorming on this subject, I’ve done up a quick mockup, borrowing heavily from Facebook‘s footer menu (which I use daily… in fact, it’s the only reason I use most areas of Facebook, because they’re so easily accessible).
And here it is… (click for fullsize version)
Something like this would:
- allow search from right within any app (which, since I’ve switched to Bing, would mean I’d use Google Search more often since it was so easy)
- lists several easy to access apps that I use on a regular basis, has favourite files or recent files
- notify you of unread emails (and preview them for easy processing such as deleting, marking as read, moving to folders, etc without leaving whatever app you were in)
- notify you (and allow you to to mark as read) items in Google Reader
- notify you of upcoming appointments
- allow you to use Google Chat from anywhere and get those notifications as well (though personally I’d probably turn those notifications off so I was more productive)… this would also save many of those “awww crap, I was talking to someone but clicked on Google Docs and now they’re gone” from Gmail’s chat UI.
Granted, I built this for me, so others might have other things they want. And, obviously if an appointment was upcoming there should be an alert of some kind that was a bit more intrusive (potentially making the window flash in the toolbar, generating a sound, having a toast, whatever).
Anyways, this seemed so obvious to me that I had to check with several friends to make sure this didn’t exist.
In addition, this kind of tie-in would make other features, such as the ability to attach Google Docs directly into Gmail emails easy, would hold your Google Profile information and would presumably allow for things like integration to Facebook and so forth. If this was built as a piece of downloadable software, it would also give Google huge data on your true browsing habits, the ability to index Facebook pages just for you, etc.
Dunno, maybe I’m off my rocker, maybe this does exist, but for me… I’d pay for this.
| Print article | This entry was posted by Jeremy Wright on July 21, 2009 at 10:09 am, and is filed under Business, General, IT Thoughts. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |

about 3 years ago
# Can’t I get reminders of upcoming appointments when in Gmail?
Sortof, there’s a Google Labs tool to list your upcoming appointments in your gmail sidebar.
# Can’t I favourite/bookmark files (or have RECENT FILES) easily accessible from any app?
From Gmail yes, another Google Labs gadget givevs you a list of recent/starred docs in your Gmail sidebar.
Hardly comprehensive integration, but something at least.
about 3 years ago
Neil, that IS good to know… and IS a start… but that’s just Gmail. I’d rather not HAVE to live in Gmail to stay up to date, y’know? But maybe that’s just me ;-)
about 3 years ago
I actually totally agree with you — I’m not opposed to Google (though I do think that the whole “Don’t Be Evil” thing is about as true as it is for any other company worth a bajillion dollars — it’s more like, “don’t be evil unless it’s really important for our bottom line), but I do think their tools need some work, especially when it comes to convergence.
One thing I will mention, I know that at least the calendar and attachment issues are things you can solve by enabling features in Gmail Labs (or even Google Apps Labs, if you use Google for your domain — which is something I do pretty frequently, since Google Apps outages are even more rare than Gmail outages (not that having any outage isn’t the ultimate suckfest) and on the whole, I’ve found that the last 18 months that I’ve been using Google Apps as my main mail server (still using OS X’s Mail.app as my main interface) to be MUCH more reliable than the mailserver I was paying to use before. Plus the spam filtering is better.
But yeah, check out the niceties in Gmail Labs, there’s a lot of really good stuff in their that SHOULD be enabled by default. To be fair, they are slowly implementing many of those better features into the default Gmail options.
But I fundamentally agree that Google should really do a whole suite-wide awareness system. I have a strong suspicion that Chrome OS, or whatever, will address many of those convergence issues. It’ll have to if they want to be able to really sell the whole browser as the OS thing.
about 3 years ago
Christina, after Neil’s comment, I was poking around and there are some nice Gmail-only pieces. Being enabled by default would be a step, but really for me it’s the ability to have suite-wide stuff that would fundamentally change stuff. EVEN if it was JUST gmail notifications to start, y’know?
about 3 years ago
You’re absolutely right bud. There are a few desktop apps that give you live notifications of various Google services, but none that ties them all together. It makes the Google experience a very isolated one, rather than an integrated one. Love the mockup!
I think Satish (@skanwar) and I could probably write up a similar post on why 37signals’ “suite” of apps fall short as well. Don’t get us started on Basecamp/Highrise/Backpack/Campfire/etc…
Great thoughts as we continue to progress towards the hosted OS kind of ecosystem on the web.
about 3 years ago
Hi there,
My company rolls out Google Apps to clients so hopefully some of my suggestions can help, since we get similar requests from many people who are switching from Outlook or Notes to Apps:
- For email notifications in Calendar, I would suggest either (a) installing the Google Talk desktop app so you can see notifications in the tray; (b) pulling the calendar widget into Gmail user the labs calendar feature or (c) for die-hard Outlook fans, using Outlook directly with the Google account (my least-favorite option). But I take the point that having an Inbox count in Calendar would be useful.
- For upcoming appointments, you can import the calendar widget into Gmail (from Google Labs). You can also set reminders in calendar appointments to send you an email or SMS before an event.
- Regarding the bookmarking of Apps file, you can ‘star’ files and organize these into different categories.
- From Google Docs, when you want to send the document in email, just go to Share –> Send as Attachment.
I like your mock-up of potential functionality – you should send this as feedback in their newsgroup since it’s remarkable how fast they implement good ideas. Of course, Google Apps *is* free after all, it updates itself, works offline, and you can access it from anywhere – PC or Mac – so there are upsides too. :-)
Hope this helps!
James Beswick
415 Systems, Inc.
about 3 years ago
All good info, and once I’ve gathered some feedback I might just submit it :)
about 3 years ago
If Google wants to put everything in the cloud and make using desktop apps like Outlook a thing of the past, they’ll have to implement the things you suggested above. It’s a difficult task to do with the web tools they have (HTML, Javascript/AJAX), but that’s their job.
about 3 years ago
Reality is, you’ll pay whether they fix those things or not because you rely on them too much to search your Gmail inbox, etc. They know this.
I agree with you but I also know you’re not going anywhere and you’ll grudgingly pay for more capacity as you need it and continue to pay for Google Apps. ;)
It’s like crack.
about 3 years ago
Actually the only Google app I NEED are Gmail/Google Calendar. I could do without the rest. Integrating them, even via something as admittedly clunky as a footer bar, would have me using *more* Google applications.
But, yes, crack. I’m actually glad I’ve moved off of Google Search. Just one less piece of data Google doesnt’ need about me.
about 3 years ago
I’ve been using Google Apps (Gmail for my own domain) for a couple years now and I totally agree with you Jeremy. The different components really don’t integrate all that well.
They’re going to have to get a handle on this before their web OS launches. Looks like your ideas would be a good option.
about 3 years ago
have you tried iGoogle? The have a calendar portlet, a gmail portlet and docs portlets. Most portlets “maximize” to full screen and can also be configured. You can also add in facebook, twitter, google finance, cnn and many other portlets.
It’s not quite the same as the mockup you created, but i pretty much live on my igoogle page
about 3 years ago
William, that makes sense, but only underscores the point: Google HAS the APIs for this, but won’t let us have a *useful* and *unified* experience.