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	<title>Comments on: The Problem with Small-Scale Blog Consolidation</title>
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	<link>http://www.ensight.org/2008/07/25/the-problem-with-small-scale-blog-consolidation/</link>
	<description>I&#039;m The Boss @ netmobs, past CEO of b5media, author of Blog Marketing and a hardcore Canadian</description>
	<lastBuildDate>Fri, 05 Mar 2010 15:21:47 -0500</lastBuildDate>
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		<title>By: Advertisers are ready with money â€“ where are you?</title>
		<link>http://www.ensight.org/2008/07/25/the-problem-with-small-scale-blog-consolidation/comment-page-1/#comment-103319</link>
		<dc:creator>Advertisers are ready with money â€“ where are you?</dc:creator>
		<pubDate>Sat, 02 Aug 2008 18:10:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.ensight.org/archives/2008/07/25/the-problem-with-small-scale-blog-consolidation/#comment-103319</guid>
		<description>[...] here is a post worth mentioning at NBB to support another post from NBB - See how you can become a successful [...]</description>
		<content:encoded><![CDATA[<p>[...] here is a post worth mentioning at NBB to support another post from NBB &#8211; See how you can become a successful [...]</p>
]]></content:encoded>
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	<item>
		<title>By: 10 Secrets to Blog Network Success</title>
		<link>http://www.ensight.org/2008/07/25/the-problem-with-small-scale-blog-consolidation/comment-page-1/#comment-102890</link>
		<dc:creator>10 Secrets to Blog Network Success</dc:creator>
		<pubDate>Thu, 31 Jul 2008 14:17:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.ensight.org/archives/2008/07/25/the-problem-with-small-scale-blog-consolidation/#comment-102890</guid>
		<description>[...] Reflections on and thoughts about blog-based ad networks and why they&#8217;re so darned hard (see here, here, here and my previous post) [...]</description>
		<content:encoded><![CDATA[<p>[...] Reflections on and thoughts about blog-based ad networks and why they&#8217;re so darned hard (see here, here, here and my previous post) [...]</p>
]]></content:encoded>
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		<title>By: The Missing Point of Blog Alliances &#187; Expert Idiot</title>
		<link>http://www.ensight.org/2008/07/25/the-problem-with-small-scale-blog-consolidation/comment-page-1/#comment-102322</link>
		<dc:creator>The Missing Point of Blog Alliances &#187; Expert Idiot</dc:creator>
		<pubDate>Mon, 28 Jul 2008 19:19:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.ensight.org/archives/2008/07/25/the-problem-with-small-scale-blog-consolidation/#comment-102322</guid>
		<description>[...] The problem with small-scale blog consolidation [...]</description>
		<content:encoded><![CDATA[<p>[...] The problem with small-scale blog consolidation [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Heading to Gnomedex</title>
		<link>http://www.ensight.org/2008/07/25/the-problem-with-small-scale-blog-consolidation/comment-page-1/#comment-102283</link>
		<dc:creator>Heading to Gnomedex</dc:creator>
		<pubDate>Mon, 28 Jul 2008 16:08:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.ensight.org/archives/2008/07/25/the-problem-with-small-scale-blog-consolidation/#comment-102283</guid>
		<description>[...] be there purely as an attendee, though we will have some new tech to show off (that might help with this problem, or it might not&#8230; but we&#8217;re hoping it [...]</description>
		<content:encoded><![CDATA[<p>[...] be there purely as an attendee, though we will have some new tech to show off (that might help with this problem, or it might not&#8230; but we&#8217;re hoping it [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Husein</title>
		<link>http://www.ensight.org/2008/07/25/the-problem-with-small-scale-blog-consolidation/comment-page-1/#comment-102171</link>
		<dc:creator>Husein</dc:creator>
		<pubDate>Mon, 28 Jul 2008 02:58:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.ensight.org/archives/2008/07/25/the-problem-with-small-scale-blog-consolidation/#comment-102171</guid>
		<description>With the current economic climate expect more blogs to feel the pain as CPM will start to tapper off as will CPC.  Branding dollars are the first to get cut in an economic downturn - think banner ads  

Time to look to niche blogs as they will benefit most as the economy slows with respect to maximizing ad revenue as advertisers push for measurable ROI which often is found on highly target blogs/web sites.</description>
		<content:encoded><![CDATA[<p>With the current economic climate expect more blogs to feel the pain as CPM will start to tapper off as will CPC.  Branding dollars are the first to get cut in an economic downturn &#8211; think banner ads  </p>
<p>Time to look to niche blogs as they will benefit most as the economy slows with respect to maximizing ad revenue as advertisers push for measurable ROI which often is found on highly target blogs/web sites.</p>
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		<title>By: Tim Leung</title>
		<link>http://www.ensight.org/2008/07/25/the-problem-with-small-scale-blog-consolidation/comment-page-1/#comment-101780</link>
		<dc:creator>Tim Leung</dc:creator>
		<pubDate>Fri, 25 Jul 2008 19:47:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.ensight.org/archives/2008/07/25/the-problem-with-small-scale-blog-consolidation/#comment-101780</guid>
		<description>Thanks :)</description>
		<content:encoded><![CDATA[<p>Thanks <img src='http://www.ensight.org/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Jeremy Wright</title>
		<link>http://www.ensight.org/2008/07/25/the-problem-with-small-scale-blog-consolidation/comment-page-1/#comment-101778</link>
		<dc:creator>Jeremy Wright</dc:creator>
		<pubDate>Fri, 25 Jul 2008 19:40:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.ensight.org/archives/2008/07/25/the-problem-with-small-scale-blog-consolidation/#comment-101778</guid>
		<description>The more you cross-link a network, the more likely you are that Google will slap the whole network down.</description>
		<content:encoded><![CDATA[<p>The more you cross-link a network, the more likely you are that Google will slap the whole network down.</p>
]]></content:encoded>
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		<title>By: Tim Leung</title>
		<link>http://www.ensight.org/2008/07/25/the-problem-with-small-scale-blog-consolidation/comment-page-1/#comment-101775</link>
		<dc:creator>Tim Leung</dc:creator>
		<pubDate>Fri, 25 Jul 2008 19:32:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.ensight.org/archives/2008/07/25/the-problem-with-small-scale-blog-consolidation/#comment-101775</guid>
		<description>I didn&#039;t read the posts you referenced, but what about the consolidation of blogs mean on a SEO level?

If somehow all the sites are connected (maybe using the same domain..etc) that their amount of quality content should increase, so would the pageview coming from organic searches?</description>
		<content:encoded><![CDATA[<p>I didn&#8217;t read the posts you referenced, but what about the consolidation of blogs mean on a SEO level?</p>
<p>If somehow all the sites are connected (maybe using the same domain..etc) that their amount of quality content should increase, so would the pageview coming from organic searches?</p>
]]></content:encoded>
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	<item>
		<title>By: Jeremy Wright</title>
		<link>http://www.ensight.org/2008/07/25/the-problem-with-small-scale-blog-consolidation/comment-page-1/#comment-101769</link>
		<dc:creator>Jeremy Wright</dc:creator>
		<pubDate>Fri, 25 Jul 2008 19:11:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.ensight.org/archives/2008/07/25/the-problem-with-small-scale-blog-consolidation/#comment-101769</guid>
		<description>Is it the only way? Nope. Selling products. Selling training. Selling merchandise. Micro-transactions. Premiere content. Video. Selling your content to mainstream media...

There are lots of other ways to make money off your blog. Tonnes, even.

But, advertising ends up being the staple most people choose :)</description>
		<content:encoded><![CDATA[<p>Is it the only way? Nope. Selling products. Selling training. Selling merchandise. Micro-transactions. Premiere content. Video. Selling your content to mainstream media&#8230;</p>
<p>There are lots of other ways to make money off your blog. Tonnes, even.</p>
<p>But, advertising ends up being the staple most people choose <img src='http://www.ensight.org/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Tim Leung</title>
		<link>http://www.ensight.org/2008/07/25/the-problem-with-small-scale-blog-consolidation/comment-page-1/#comment-101767</link>
		<dc:creator>Tim Leung</dc:creator>
		<pubDate>Fri, 25 Jul 2008 19:04:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.ensight.org/archives/2008/07/25/the-problem-with-small-scale-blog-consolidation/#comment-101767</guid>
		<description>Excellent Post with great insight into the consolidation of Blogs. 

But is sponsorship and online advertising in terms of ad units the only way to monetize a collection of quality content?</description>
		<content:encoded><![CDATA[<p>Excellent Post with great insight into the consolidation of Blogs. </p>
<p>But is sponsorship and online advertising in terms of ad units the only way to monetize a collection of quality content?</p>
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