Comments on: How Much Is Your Blog *REALLY* Worth? http://www.ensight.org/2007/05/17/how-much-is-your-blog-really-worth/ I'm The Boss @ netmobs, past CEO of b5media, author of Blog Marketing and a hardcore Canadian Fri, 05 Mar 2010 15:21:47 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: bayarsaikhan http://www.ensight.org/2007/05/17/how-much-is-your-blog-really-worth/comment-page-1/#comment-66578 bayarsaikhan Fri, 10 Aug 2007 02:28:37 +0000 http://www.ensight.org/archives/2007/05/17/how-much-is-your-blog-really-worth/#comment-66578 Realistic values. Thanks. According to my calculation, my yearly income from blog is 2000$ ;) exactly what i expected. Great work. Realistic values. Thanks.
According to my calculation, my yearly income from blog is 2000$ ;) exactly what i expected.

Great work.

]]> By: The Value of Your Blog « Future Perfect Publishing http://www.ensight.org/2007/05/17/how-much-is-your-blog-really-worth/comment-page-1/#comment-66572 The Value of Your Blog « Future Perfect Publishing Thu, 09 Aug 2007 17:39:15 +0000 http://www.ensight.org/archives/2007/05/17/how-much-is-your-blog-really-worth/#comment-66572 [...] But how do you try and gauge what the value of your blog is?   Jeremy Wright of b5Media did some research on this and, with the help of his team, came up with a model that takes into account traffic / readership size and growth, advertising type / rates, and costs.  The model then computes a range of valuations based upon different multiples of net income.  (You can download the model - an Excel workbook - at his site.) [...] [...] But how do you try and gauge what the value of your blog is?   Jeremy Wright of b5Media did some research on this and, with the help of his team, came up with a model that takes into account traffic / readership size and growth, advertising type / rates, and costs.  The model then computes a range of valuations based upon different multiples of net income.  (You can download the model – an Excel workbook – at his site.) [...]

]]> By: blog.grantwrangler.com | Ways to Improve Your Blog http://www.ensight.org/2007/05/17/how-much-is-your-blog-really-worth/comment-page-1/#comment-65778 blog.grantwrangler.com | Ways to Improve Your Blog Sat, 28 Jul 2007 00:24:34 +0000 http://www.ensight.org/archives/2007/05/17/how-much-is-your-blog-really-worth/#comment-65778 [...] you write about education technology, current events, or your cat – every blog has value (find out yours). I’ve been contributing to the Grant Wrangler Blog for seven months now, and have learned a [...] [...] you write about education technology, current events, or your cat – every blog has value (find out yours). I’ve been contributing to the Grant Wrangler Blog for seven months now, and have learned a [...]

]]> By: WordCamp 2007 Notes http://www.ensight.org/2007/05/17/how-much-is-your-blog-really-worth/comment-page-1/#comment-65489 WordCamp 2007 Notes Tue, 24 Jul 2007 03:27:22 +0000 http://www.ensight.org/archives/2007/05/17/how-much-is-your-blog-really-worth/#comment-65489 [...] Successful and Outstanding Bloggers Dawud Miracle (formerly Healthy Web Design Blogads Newstex LolCat Builder Scobleizer SlideShare InformIT welovewp.com Scripting News Annex Happy Cog I Can Has Cheezburger? BigBlueBall jeffhester.net silencematters Diablo Valley Design Ensight - Jeremy Wright’s Personal Blog How Much Is Your Blog *REALLY* Worth? [...] [...] Successful and Outstanding Bloggers Dawud Miracle (formerly Healthy Web Design Blogads Newstex LolCat Builder Scobleizer SlideShare InformIT welovewp.com Scripting News Annex Happy Cog I Can Has Cheezburger? BigBlueBall jeffhester.net silencematters Diablo Valley Design Ensight – Jeremy Wright’s Personal Blog How Much Is Your Blog *REALLY* Worth? [...]

]]> By: Matt http://www.ensight.org/2007/05/17/how-much-is-your-blog-really-worth/comment-page-1/#comment-60372 Matt Wed, 23 May 2007 02:37:24 +0000 http://www.ensight.org/archives/2007/05/17/how-much-is-your-blog-really-worth/#comment-60372 Hey, This looks really great. It gets confusing to try and forcast revenue and costs when you are just starting up. I'm sure this will help us at take247.com Thanks a lot. Hey, This looks really great. It gets confusing to try and forcast revenue and costs when you are just starting up. I’m sure this will help us at take247.com Thanks a lot.

]]> By: Kathleen http://www.ensight.org/2007/05/17/how-much-is-your-blog-really-worth/comment-page-1/#comment-60310 Kathleen Mon, 21 May 2007 17:55:18 +0000 http://www.ensight.org/archives/2007/05/17/how-much-is-your-blog-really-worth/#comment-60310 These widgets are fun but I always end up depressed because I haven't made monetizing mine a priority. What's wrong with me? I have a professional level site (arcane but #1 in my industry) but I haven't gotten off my duff to take advertising -or much of it (I'm getting about $300 monthly in Amazon book links). I think my reticence (diffidence) is due to not knowing what I should be charging. I hem and haw when approached by advertisers. I don't want to pull figures out of thin air but I'm wondering if that's just what I should do and see what sticks. It would be great if these widgets told n00bs like me what we should be charging. If it's not inappropriate and someone cares to take pity on me (or can point me to someone I should pay or speak with), I'm getting 4-6K visitors a day, 4.7 page views per visitor, page rank of 6, oh, and that's another thing, time spent on site. My average is nearly 6 minutes per visitor. Somebody told me the average on the web is 30 seconds. 18-22% of my visitors spend an hour or more on site. I've been blogging over two years with about 900 entries. My blog entries are usually quite long (which explains time spent on site). Some exceed 15 printed pages (including comments). Not surprising my comment should be so long either being such a blabber mouth. These widgets are fun but I always end up depressed because I haven’t made monetizing mine a priority. What’s wrong with me? I have a professional level site (arcane but #1 in my industry) but I haven’t gotten off my duff to take advertising -or much of it (I’m getting about $300 monthly in Amazon book links).

I think my reticence (diffidence) is due to not knowing what I should be charging. I hem and haw when approached by advertisers. I don’t want to pull figures out of thin air but I’m wondering if that’s just what I should do and see what sticks. It would be great if these widgets told n00bs like me what we should be charging.

If it’s not inappropriate and someone cares to take pity on me (or can point me to someone I should pay or speak with), I’m getting 4-6K visitors a day, 4.7 page views per visitor, page rank of 6, oh, and that’s another thing, time spent on site. My average is nearly 6 minutes per visitor. Somebody told me the average on the web is 30 seconds. 18-22% of my visitors spend an hour or more on site. I’ve been blogging over two years with about 900 entries. My blog entries are usually quite long (which explains time spent on site). Some exceed 15 printed pages (including comments). Not surprising my comment should be so long either being such a blabber mouth.

]]> By: John http://www.ensight.org/2007/05/17/how-much-is-your-blog-really-worth/comment-page-1/#comment-60164 John Fri, 18 May 2007 12:43:45 +0000 http://www.ensight.org/archives/2007/05/17/how-much-is-your-blog-really-worth/#comment-60164 Great model, very detailed. I too found it gave a realistic value for the sites I looked at. Great model, very detailed. I too found it gave a realistic value for the sites I looked at.

]]> By: Al Carlton http://www.ensight.org/2007/05/17/how-much-is-your-blog-really-worth/comment-page-1/#comment-60136 Al Carlton Thu, 17 May 2007 23:33:25 +0000 http://www.ensight.org/archives/2007/05/17/how-much-is-your-blog-really-worth/#comment-60136 That's the best model I've seen so far, very useful. And for a change I just about agreed with what it valued my main site at, thank you :) That’s the best model I’ve seen so far, very useful. And for a change I just about agreed with what it valued my main site at, thank you :)

]]> By: Bixpeh http://www.ensight.org/2007/05/17/how-much-is-your-blog-really-worth/comment-page-1/#comment-60094 Bixpeh Thu, 17 May 2007 07:17:50 +0000 http://www.ensight.org/archives/2007/05/17/how-much-is-your-blog-really-worth/#comment-60094 I think you will also be interesting to look at a simple tool that provide an easy way to calculate revenue from contextual advertising for any site. http://adsensemeter.com/?url=ensight.org Please, send me e-mail if you like it. Your feedback is important for me. I think you will also be interesting to look at a simple tool that provide an easy way to calculate revenue from contextual advertising for any site.

http://adsensemeter.com/?url=ensight.org

Please, send me e-mail if you like it. Your feedback is important for me.

]]> By: Mike Malone http://www.ensight.org/2007/05/17/how-much-is-your-blog-really-worth/comment-page-1/#comment-60086 Mike Malone Thu, 17 May 2007 03:19:00 +0000 http://www.ensight.org/archives/2007/05/17/how-much-is-your-blog-really-worth/#comment-60086 Nice work Jeremy. I think your estimates are about as good as they can get - every website monetizes differently, so it's pretty much impossible for anyone to create accurate estimates without access to a lot of information that only the site's owner has. I like your comment that "purchase price is rarely a reflection of pure revenue, profit, P/E, traction, etc. It’s a balancing act between what the seller wants and what the buyer needs." Reminds me of my intro to microeconomics professor who stumped the class by asking what would happen if a Monopolist (a seller who has no competition in a market) meets a Monopsonist (a buyer who has not competition). After waiting a minute for someone to guess he said "they negotiate... there's one buyer and one seller... duh?" Not sure if that humor will translate here, but I found it kind of funny. Nice work Jeremy. I think your estimates are about as good as they can get – every website monetizes differently, so it’s pretty much impossible for anyone to create accurate estimates without access to a lot of information that only the site’s owner has.

I like your comment that “purchase price is rarely a reflection of pure revenue, profit, P/E, traction, etc. It’s a balancing act between what the seller wants and what the buyer needs.” Reminds me of my intro to microeconomics professor who stumped the class by asking what would happen if a Monopolist (a seller who has no competition in a market) meets a Monopsonist (a buyer who has not competition). After waiting a minute for someone to guess he said “they negotiate… there’s one buyer and one seller… duh?” Not sure if that humor will translate here, but I found it kind of funny.

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