Ensight – Jeremy Wright

Sean Wise, a good friend and our mentor during the time when we were seeking out VC’s, has posted a tip on elevator pitches.

For me, as the guy talking to VC’s, this advice was fundamental. The ability to communicate our vision quickly and easily, without being overly simplistic, but while also being approachable, was incredibly important.

You need to be able to communicate with VC’s in such a way that they “get” your business, while also showing that you have the unique knowledge necessary to make you a domain expert – and ultimately to help make the business a success.

If you’re at all considering funding, try doing an elevator pitch. Then upload it to Your Elevator Pitch. It’s a core skill of entrepreneurs looking to begin conversations with VC’s.

Obviously an elevator pitch isn’t enough. You need to have prepared your business plan and delivered your entire 2-3 minute and 10-15 minute pitch at least a dozen times before you’re ready to talk to any VC. And even then, be ready to be grilled, dismissed, compared to an irrelevant “similar company” and told to change your business