I know, I’ve been ranting on people and Google all day. But let’s stop with the “killer” talk.

Yes, Jason, that means you too.

Yes, you called it. Which is great foresight, truly. Because I wouldn’t have called it, and I’m a huge fan of my own foresight ;-)

An app isn’t a killer until it actually does some damage. Until a single app that targets Office does 2 key things, it can’t even be a Diabolical Plotter, nevermind a Killer of Office. Those 2 things?

1. Get past 10M active users
2. Actually make Office sales go down (or cause a market share slip, take your pick)

This happened with FireFox and IE. Which was great. It hasn’t happened with Gmail and Outlook (hell, it didn’t even happen with Gmail and HOTMAIL for goodness sakes). It hasn’t happened with Writely and Word. It won’t happen with Spreadsheets and Excel.

If it does, I’ll admit I’m wrong. But until it does, there is no “killer” here. That’s just sensationalism. Tabloid journalism. Grandstanding. I’m not pointing the finger at Jason now, since he has every right to dance around (since he called this ages ago, and I didn’t believe him). But every other person calling this a “killer” needs a little perspective.

Unless, of course, Live Local is a Google Maps killer, start.com is a google.com killer, and a post-it on Don Dodge’s desk is a Froogle killer.