I’m doing some work with MarketingProfs over the next few months, which is probably why they asked to contribute my “biggest lies” about blogging to this piece.
Some folk’ll recognize some of them, as ideas that were stirring in mailing lists I was part of that week. All credit would go to the smart individuals on the mailing lists, if I could find the posts!
It was really nice of Seth and others to link me up for having “the best ones”.
Out of all the ones submitted, I really loved Steve Hall’s “I never thought a blog could become a business, yet, Adrants did. So, anyone who tells you a blog can’t be a money-making entity is lying.” No bloody kidding! 
June 28th, 2006 at 3:32 pm
Hiya Jer,
There’s a huge difference between being a “money making entitiy” and being a business. A kit flipping burgers at McD’s is a money making entity, after all. Being a professional blogger isn’t the same as running a business, you of all people should know that. But, of course the distinction between a profession and a business is a symantic one for most people.
June 28th, 2006 at 3:33 pm
Peter, while I’d agree, the distinction in this case isn’t apt… AdRants makes more than your typical McDonald’s, and its profit margins are way better.
June 28th, 2006 at 9:40 pm
I’m sure you could march out a legion of professional bloggers who make good money. Amount isn’t the difference though.
June 29th, 2006 at 11:21 am
Agreed on the amount, however AdRants is a business. Customers, suppliers, metrics, UI stuff, etc. Unless you say no online site is a business, of course. But AdRants is just as much a business as iVillage. The blog is the platform for publishing, but the rest is just like any other content business