Ensight – Jeremy Wright

Just want to wish all my friends at Qumana a huge “w00t” for signing their deal with Lycos. I was in Vancouver a couple of weeks ago, and the community was abuzz with “big news” out of Qumana. Great to see that 1) It happened and 2) It was in fact big!

Mark Evans has some great commentary:

Lycos, the deal is a way to quickly expand the functionality of its blog tools in a cost-efficient manner. The company, which launched blogs in 2003, has about 500,000 active bloggers (people who have posted in the past 90 days). Qumana and Lycos will make money through Qumana’s AdGenta advertising network, which is re-named Q-Ads. This network lets bloggers place content relevant ads within their posts. Any revenue generated from click-throughs will be split between Qumana (25%), Lycos (25%) and bloggers (50%).

Again, congrats to Ianiv, Arieanna, Darren, John, Fred and the whole team!