Just a note that, as per the announcement at Blog Explosion, I’ll be the official broker on this sale.

This one is substantially different from The Blog Herald in a number of ways. The biggest is simply the scale. At around 50,000 members, this is a massive community. I’ll be working with the current owners over the next few weeks to put together a package for prospective buyers, which gives them an idea of the strengths of the community, some of its unique traits, and ways it could be integrated into an existing ecosystem.

I met with Jeff, one of the owners, earlier this week for lunch. Really great guy. He is primarily why I’m taking this on. They’ve had offers and indications that the site was worth 75-100K and I think that’s just bollocks. The site is a massive community, huge stickiness (there are thousands of users that spend hours per day there) and is incredibly engaging. It would be a fantastic buy for anyone looking to tap into blogging in a big way.

Anyways, more details to come. I’ll be working with a number of folk on the package, ensuring it answers the technical aspects, marketing aspects and whatever else is appropriate so that potential buyers can enter the process armed with about as much information as they’d need.