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Will Google Do an Office Suite / OS?
I had no intention of chiming in on this, largely because it’s responding to rumors that really have little basis in fact. Considering it took Google nearly 8 months to bring Urchin to public consumption after the aquisition, I can’t imagine how long it’d take them to develop anything as complex as an OS or Office suite.
That said, Jason posted a really well reasoned mind dump of why he thought they’d do one in 2006. If they do one, I really, really dont’ buy the 2006 timeframe. But, as I started responding on his blog I realized the post was a bit long for a comment. So, here it is, my responses to why I feel Jason’s reasons are wrong – even if his analysis is bang on:
Sigh… I’m not going to argue with whether or not Google will do an OS or Office, but I’ll happily argue with your reasoning ;-)
4. Google has built the largest grid computing networking in the world with hundreds of thousands of computers–extending this to a desktop OS would be a cake walk.
They require hundreds of thousands to maintain half a dozen really important properties that do an average of 5 pages per user per day. Running an AJAX (I’m assuming) desktop or office suite would require at least a doubling of server resources, as Google is past the point of adding infrastructure purely for redundancy. They now bring up entire data centres to deal with CPU and RAM load.
5. Google has hired folks who worked on Open Office.
Yeah, and they’ve hired lots and lots from FireFox and RedHat. Considering OO.org is based on Java and Google’s moving to Java, that’s a natural reason for them to hire from that team.
6. GMail’s WYSIWYG is 90% of Microsoft Word. Everyone and their brother is making web-based word processors and spreadsheets today.
Gmail’s WYSIWYG is just a WYSIWYG. It might have 90% of the features *you* use, but it doesn’t have 1% of the features most enterprises use (just on the desktop, that’s ignoring every server bit).
Also, when was the last time you could copy from Excel into Gmail, or from a web-based spreadsheet into a web-based word processor? Web-based office tools are great. Fantastic even. But to say they’re ready to compete with MS Office or even Open Office.org is laughable.
7. Google is about to launch a calendar according to reports. That’s a no brainer since they have contacts and email already.
Agreed. No brainer. But a calendar is different than a time management system, which is what Outlook is (specifically O12).
7a. Email, contacts, and calendar=Outlook. Outlook=Microsoft Office. Office=Microsoft’s main revenue stream.
Outlook is far more than just email, contacts and calendar. If this is all you use Outlook for, you’re missing out on 90% of the app. Office is more than Outlook. If it wasn’t, why do companies spend 500-1000$ on Office when they can get Outlook for 150-200$ (and then use OpenOffice.org for the rest)?
8. Most folks are fine with web-based applications now. AJAX has made web-based email competitive with desktop email–case is closed on that issue.
“Most”? What’s the combined marked for web-based apps? Maybe 150M people? Office farts and more people smell it. Also, AJAX has made web-based email similar in structure, though far lacking in features, to desktop email. Again, if you’re only using 10% of the features of Outlook then you probably don’t miss much using Gmail, but the power users who actually run companies (secretaries, project managers, etc) won’t be switching anytime soon.
9. Google’s server network is the only one in existence that could handle a hosted office suite–GMAIL has proven that.
Yeah, and Google Reader, Google Analytics, Froogle and a half dozen other launches have proven that they can’t. Hell, Gmail even proved they can’t since their biggest reason for the invites was to ensure things could scale.
11. Bill Gates himself said that there will be a huge market for advertising-based software, and Microsoft is making a web-based version of Office a major priority.
Well, it’s not a full version of Office, for one. But agreed, web-based stuff is where companies will be focussing for quite a few years. The problem is that for enterprises it simply isn’t enough.
12. Tech CEOs lie through their teeth all the time–they have to. Steve Jobs said that he would never make a video iPod for two years–then he did. I would task Eric’s comments that they are not interested in making a desktop OS, Office Suite, etc. with a grain of salt. If they were interested–and i know they are–they would never tip their cards.
Agreed. Statements mean bunk.
Overall, your analysis of the market is a touch simplistic. As I said, I wouldn’t be surprised if Google did an Office suite or a desktop. Okay, I *would* be surprised, but not all that surprised for the reasons you stated: it makes a great carrier for AdSense.
At the end of the day I’m not convinced they’d succeed though. Anytime anyone’s challenged Office they’ve run into exactly why it’s so popular: because so many people use it for so, so, so much. Office hasn’t lost market share in a decade (in spite of dozens of apps getting millions of users) because Office hasn’t even hit its saturation point yet.
It’ll be exciting to see what Google does in 2006 (and what mis-steps they make, as they get bigger it’s becoming more common).
| Print article | This entry was posted by Jeremy Wright on January 7, 2006 at 11:31 pm, and is filed under IT Thoughts. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |
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about 6 years ago
J
I think your making the mistake of looking at the apps from an enterprise viewpoint and not that of a general consumer. Sure, the WYSIWIG features don’t do 1% of what an enterprise user wants but I’ll tell you know it can do everything 95% of users want from a Wordprocessor. Google is targeting the general consumer who will click on ads at the end of the day.
about 6 years ago
I can’t help thinking there’s a lot of smokescreening going on here, as you imply, Jeremy. The real play for Google is IP-TV where they can use their “local” data to serve person-specific ads in the middle of mainstream programming. With their growing access to all our personal data, they’ll soon be able to do this worldwide (or nearly WW).
The “dark fiber” buyups, the shipping container data centers, all point this way. By cooperating with the Telcos on easing the last mile, while not competing with them (eg Comcast), and adding the “personal” element to TV, they’ll have a business that revolutionizes the Internet and MSM. The beauty of this is that it leverages their core businesses: search and advertising.
Why would they want to take on Microsoft on its strengths? Desktop software IS going into a gentle decline now. Google is smarter than that.
about 6 years ago
Hey Jeremy. You said
“Outlook is far more than just email, contacts and calendar. If this is all you use Outlook for, you’re missing out on 90% of the app. Office is more than Outlook. If it wasn’t, why do companies spend 500-1000$ on Office when they can get Outlook for 150-200$ (and then use OpenOffice.org for the rest)?”
Unfortunately, IMHO, Outlook is a crappy piece of software that tries to do too much. Rather than be a good email, contact and calendar program, it is at best mediocre and inelegant at those tasks. All the other programs and add-ins make it unstable.
I hope the next version gets a massive overhaul, because it is not an effective tool for productivity as it stands.
about 6 years ago
Duncan: How about margins, clipart, paragraph formatting, kerning, wrapping images, etc? Google’s WYSIWYG is really just MICROSOFT’s ihtml tool. They haven’t added anything, and adding in things that most users would want (headers and footers come to mind) is a long, long way away.
Des: I like in Outlook, write courseware for Outlook and train people on how to use Outlook. Yes, they are all in companies, but the reality is that the vast majority of people who work behind a desk use Outlook, and they would rather use the same tool at home than some other one.
I’d happily argue Outlook’s usefulness as a productivity tool, but that’s something for another post ;)
about 6 years ago
I think it’s a bit overreaching to assume Google would release a Windows (OS) or Office killer in their first attempt. Jeremy, you make a great point about 90% of the features being missed for non-power users. However, and this is the kicker, most people are not power users. Most people use Outlook, if they even own it, for Email. A handful of others use it for Calendaring.
Enterprise, on the other hand, use it for so much more. For Enterprise, Google could not dream of dethroning Office at this time!
That does not mean that they cannot launch a subset of features that most consumers would use in an office suite. They are a bit farther off in terms of OS…. I’m not quite sure what that would look like but I believe it will happen.
I would just offer one piece of advice. Don’t get so focused on the now that you can’t see the future. Is the feasability of a web-based OS and a full featured web-based Office suite in 10 years unrealistic? Will the web of today look anything like the web of 10 years in terms of technology and infrastructure? The fact is bandwidth and processing power is quickly becoming a commodity. No it is not there yet… but it will be… and when it is, you better believe there’s a good chance for a web-based suite of apps that could concievaly overthrow a desktop suite.
about 6 years ago
Aaron, great point. I can see some of this in 5 years or even 10. I just don’t buy that it’s possible in 2006, and I don’t believe that the reasons Jason stated mean it’s inevitable.
A web-based Office suite will happen. I’m not sure it’ll succeed, but it will happen. But look at how long it took for desktop-like email apps to catch on. 6 years? I’m sure the adoption curve’ll be faster for other apps, but I’m also sure we won’t see anything serious in this area in 2006, probably not until 2008-2009.
about 6 years ago
I’m not sure what you’re referring to with desktop email apps taking off. I admit I haven’t followed stats on such things but it seems like Outlook Express as been quite prolific for at least the past 6 years and before that it was Netscape Communicator. Sure there was always Hotmail and Yahoo Mail (anyone remember Rocketmail??) but there still is and thats not going away. You don’t have to go back many years at all when email really wasn’t prolific at all so your analogy might just be comparing apples and oranges.
Office 12 being mainstream in Y2006? Doubt it. Not for enterprise. Not for home. Hell, I’m not sure when O12 is supposed to be released but I highly doubt a fast uptake on the software. Maybe 2007. So to be fair, if we’re looking at 2006 we should compare componenets already in existence. Gmail vs Hotmail. OpenOffice vs MS Office 2003 Standard. There is no matching comparitive product to Outlook for most of the reasons you suggest.
about 6 years ago
Aaron: desktop-like email apps like Oddpost, the new Yahoo mail, the new Hotmail, Gmail, etc.
Not sure what you’re arguing beyond that, since I never gave any uptake points for O12…
about 6 years ago
Jeremy: I don’t deny that Outlook is widely adopted in corporate settings. But I guarentee from first hand experience (FYI, I work in a corporate setting, and am in regular contact with a network of colleagues in a variety of corporates) that greater than 70% use Outlook as an email tool ONLY, another 20% use the PIM applications, and less than 10% use the add ons.
I also know a lot of organisations in Australia and internationally that are moving OFF outlook due to flakiness issues. Lotus Notes seems to be having a resurgence.
Now, I do hope that the next version of Outlook will be greatly improved. With Ray Ozzie at the helm, theres a good chance that Outlook will become a good email client, PIM and collaboration tool.
about 6 years ago
Ray has little (if anything) to do with Outlook. It’s been effectively feature complete for, what 5 months?
about 6 years ago
I agree with you des. In my opinion, thunderbird is much better than outlook for email. And Jeremy: Doesn’t gmails’ signature feature serve basically the same purpose as a footer?
about 6 years ago
I gotta go with Dez from the corporate side and Outlook usage. I also have noticed the odd uptake of Lotus Notes and I sat deaf and dumb for 5 minutes the first time I heard one of our BUs was using it…. To me, I remember LN when it sucked and I still can’t believe it doesn’t suck anymore but apparently its gaining quite a following again… Oddity of oddities.
I would also urge folks to stop comparing Office to Gmail, Word to Gmail, etc. Gmail is Email. Outlook is Email (plus some more). The comparison should be OE and Gmail as that is the real comparison point.
about 6 years ago
“Lotus Notes seems to be having a resurgence.”
God NO!
Someone shoot me now!
;-)
about 6 years ago
You can blame me for the Lotus Notes resurgence, ever since they moved me from WebSphere over to Lotus 2 years ago, I went to Ambuj (the head of Lotus back then) and said, I said “mate”, I said “buddy”, I said “pal”, we gotta fix this Notes thing – it was ground breaking stuff once, but it’s no longer cool. I can’t work for a company that doesn’t have cool products, so we need to do something.
Ambuj looked me in the eye and said … “who are you again ?”.
So I had a word with Ed Brill-Cream (Business Unit Executive, Worldwide Lotus Messaging Sales) and told him to go fix it, to go make it cool. Which he did. Or at least, is in the process of doing. Just wait until you see Notes v8. It will be uber-cool (is it still cool to use uber in front of everything ?).
Naturally, he’ll take all the credit, but it was all my doing.
That’s my story, and I’m sticking to it!
More details at IBM Eye ;-)
about 6 years ago
Re #7,
OO.org is not Java based. It uses Java for the relatively new database component and maybe a few other things, but the core apps are millions of lines of C++.
I think that if Google does anything with OO.org it’ll be to release a Google branded version with the ability to load, save, and share documents via a Google hosted web service. This, combined with Google’s other initiatives, could compete with Microsoft’s Office Live services and perhaps even Sharepoint.
about 6 years ago
Chris–
I’m #7 and I never said OO was java based. :) I’ve never even dreamt it, thought it, inhaled it, parsed it, froze it, fried it or scalloped it (huh?)
Sim’ — Please, buddy, pal, mate! :) I have no idea how your engineering peon can make Lotus Notes cool… ;)
about 6 years ago
I can see a number of reasons why SMBs might switch to web-based apps. I can also see why enterprises would stay with Office. A larger question in my mind is whether people will tolerate a two-tier computing experience. This is something MSFT doesn’t answer well. It does have a specific point around Excel remaining on the desktop with which I can agree – the question of analytics.