I’m about to begin brokering what is likely to be the largest blog ever sold. As most people know, blogs are sold all the time. Most are somewhere in the top 10,000 blogs around, and they go for a couple of grand.

This is one of the defining blogs in the industry. When I go to conferences and mention the blog, and the author, I get an “oh yeah!” kind of response. Everyone knows this blog. It’s no Engadget, but it is in the top 100 blogs in the world (in every measure but Technorati, which is inherently flawed since it counts all time links).

It’s made every other top 100 list out there, receives numerous awards, is quoted in major newspapers around the world on a weekly basis, has a PageRank of 7 and currently makes about 2,000$/month. Though, with the traffic it was, there’s no reason it couldn’t make 2-3 times that with the right manager, designer, etc.

We’ll be putting it up for auction later this week, however we wanted to give serious buyers a chance to take a look beforehand. We won’t accept any bids under 40,000$, we will accept a 50/50 deal (ie: 50 percent up front, and 50 percent in 4-8 weeks).

As I said, this is a defining blog in its industry. It’s currently hitting just shy of 1M pages per month, has a PR of 7 and pushes massive traffic around with its links. It has more than 150,000 pages indexed in Yahoo/MSN and 60,000 in Google.

By all accounts, this is a huge blog.

If you are seriously interested, and have the money, I’ll be handling private conversations for the next 24-48 hours, largely because I know a few folk would be interested in this. Email me if you want more information.

Oh, and no I’m not talking about Ensight :p Also, when the auction goes public, it won’t be an eBay auction and it will allow private bids.

Ta! :)

Update: As TDavid mentioned below, blogs belonging to a few of the blog networks (About.com, Weblogs, Inc) that have sold have gone for considerably more than this. He’s right. I wasn’t even thinking of individual blogs in individual networks. My apologies. This will not be an Engadget or Autoblog or whatever level of sale. As far as I’m aware, this is still the most highly ranked site to be sold. That said, I’m happy to be wrong. After all, whether it is or isn’t doesn’t really affect the value of the sale.

Update 2: Thursday is Blog Bid Day.

Update 3: Because of the large amount of private, pre-auction, interest, the public auction has been delayed until Monday.