Just some additional info, in relation to the sale of this anonymous blog.

A Performancing commenter wonders if this is a hoax. No hoax. Not sure why I’d make up a hoax like this, but I assure you it’s no hoax. I spoke with the owner last night to confirm this. The plan is to accept private bids or negotiations until Friday morning. If no serious offer has come through by then we’ll open it up to a public auction either on Ebay or on SitePoint (I’m leaning towards SitePoint, as I’ve bought and sold dozens of sites there in the past).

Modern Fabulousity feels no blog could be worth 40K. I can appreciate that it might be hard to believe, but valuing a site at 20 times current income (especially when the current income is 2-5 times less than what the site could easily earn with a redesign and some fresh blood) isn’t unusual at all. Of course, the real valuation is in what someone is willing to pay.

Arieanna says I’ve left a fair number of clues about the blog, and is starting a contest. I’ve offered either a 100$ cash prize or 500$ in advertising, as well as a free copy of Blog Marketing to the winner. She’s probably right that I’ve left way too many clues, but then it’s not like this’ll be a secret forever (Monday at the latest).

Finally, I’ve received more than half a dozen serious inquiries. So far, all high quality people (a number are SEO experts, which is nice to see). A couple thought I was talking about a blog like Autoblog or something. It’s not quite that big. It’s big, it’s important in its industry and it’s a great buy, but you aren’t getting a multi-million dollar site for less than 100K after all.

How much are sites like ProBlogger or Scobleizer worth, after all? It’s almost easier to do a valuation on smaller blogs, because you’re just looking at income. When you start getting into the top 100-200 blogs in the world, though, most metrics go out the window.

I’m brokering this deal because it’s one I believe in. If I had the money, I’d likely consider buying it, because I believe it has huge potential. Potential to anchor a network of blogs or sites, potential to earn the owners decent press on a regular basis and potential purely as an investment.

I’m happy to answer any questions folk may have, and for people who get through the preliminaries I’m happy to share what the site is. It’s not some uber secret, we just don’t want it leaking out prematurely :)

Email me if you’re interested and want to chat :)