Comments on: The Mystery Blog http://www.ensight.org/2006/01/16/the-mystery-blog/ I'm The Boss @ netmobs, past CEO of b5media, author of Blog Marketing and a hardcore Canadian Fri, 05 Mar 2010 15:21:47 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Chrono Cr@cker http://www.ensight.org/2006/01/16/the-mystery-blog/comment-page-1/#comment-48700 Chrono Cr@cker Fri, 20 Jan 2006 09:36:16 +0000 http://www.ensight.org/archives/2006/01/16/the-mystery-blog/#comment-48700 Nice Point Martin. I personally feel 3 main factors which affect the sale are - Revenue, Page Rank & Blog Rank, Unique/Day. And BTW, this wasn't a 5K Sale, it was a 70K one. Think Big. But you are right, very few blogs currently will cross the 10K Barrier and even fewer 50K, but the age of blogs is definitely growing and we can expect 100,000 in the future. @Jeremy: How come the Word "Cr@cker" automatically comes as a mailto? Cause of that @? Also, when are you going to post who bought the blog? Nice Point Martin. I personally feel 3 main factors which affect the sale are – Revenue, Page Rank & Blog Rank, Unique/Day. And BTW, this wasn’t a 5K Sale, it was a 70K one. Think Big. But you are right, very few blogs currently will cross the 10K Barrier and even fewer 50K, but the age of blogs is definitely growing and we can expect 100,000 in the future.

@Jeremy: How come the Word “Cr@cker” automatically comes as a mailto? Cause of that @?
Also, when are you going to post who bought the blog?

]]> By: jeneane http://www.ensight.org/2006/01/16/the-mystery-blog/comment-page-1/#comment-48699 jeneane Fri, 20 Jan 2006 04:49:08 +0000 http://www.ensight.org/archives/2006/01/16/the-mystery-blog/#comment-48699 Damn. You can sell my blog anyday! Damn. You can sell my blog anyday!

]]> By: JP http://www.ensight.org/2006/01/16/the-mystery-blog/comment-page-1/#comment-48698 JP Fri, 20 Jan 2006 04:32:14 +0000 http://www.ensight.org/archives/2006/01/16/the-mystery-blog/#comment-48698 Jeremy, my blog "Milblogging.com" was acquired this week by Military.com/Monster.com. I was a milblogger from Afghanistan, who started milblogging.com in Oct 05 after returning home. In only 3 months I sold the blog. Great site by the way, it was partially your blog that motivated me to constantly improve. If anyone has questions, feel free to email me at milblogging@gmail.com Cheers! JP Jeremy, my blog “Milblogging.com” was acquired this week by Military.com/Monster.com. I was a milblogger from Afghanistan, who started milblogging.com in Oct 05 after returning home. In only 3 months I sold the blog. Great site by the way, it was partially your blog that motivated me to constantly improve. If anyone has questions, feel free to email me at milblogging@gmail.com

Cheers!
JP

]]> By: Power Play http://www.ensight.org/2006/01/16/the-mystery-blog/comment-page-1/#comment-48697 Power Play Thu, 19 Jan 2006 03:23:47 +0000 http://www.ensight.org/archives/2006/01/16/the-mystery-blog/#comment-48697 Thanks for your insight Anita. It helps to put all of this into perspective a little better, as I was wondering like many others what the allure was...relative to the price. Thanks for your insight Anita.
It helps to put all of this into perspective a little better, as I was wondering like many others what the allure was…relative to the price.

]]> By: Martin (HomeOfficeVoice) http://www.ensight.org/2006/01/16/the-mystery-blog/comment-page-1/#comment-48693 Martin (HomeOfficeVoice) Wed, 18 Jan 2006 13:46:30 +0000 http://www.ensight.org/archives/2006/01/16/the-mystery-blog/#comment-48693 Jeremy, that's good to know because in Aussie doillars that's $96,000 - so close to being an Aussie six figure blogger :-) Jeremy, that’s good to know because in Aussie doillars that’s $96,000 – so close to being an Aussie six figure blogger :-)

]]> By: Jeremy Wright http://www.ensight.org/2006/01/16/the-mystery-blog/comment-page-1/#comment-48692 Jeremy Wright Wed, 18 Jan 2006 13:27:37 +0000 http://www.ensight.org/archives/2006/01/16/the-mystery-blog/#comment-48692 It was USD (income and buying price). It was USD (income and buying price).

]]> By: Martin (HomeOfficeVoice) http://www.ensight.org/2006/01/16/the-mystery-blog/comment-page-1/#comment-48691 Martin (HomeOfficeVoice) Wed, 18 Jan 2006 13:26:39 +0000 http://www.ensight.org/archives/2006/01/16/the-mystery-blog/#comment-48691 Chrono Cr@cker - yeah, obviously not every blog sale will go for 70K - I can easily see the majority of those seriously looking at selling their blogs going for under $10K - even $5K (heck, SmallBusinessBranding went recently for $2K!) - unless you're a well-known blog brand with thousands of content pages, google juice and AdSense potential, then you'll be lucky to get to 4 figures - hence a 5% commission on a $5000 sale is only $250. Anita - good call about the currency. I don't recall it being stated, just presumed it was US Dollars. Jeremy: what is it: USD or AUD? Chrono Cr@cker – yeah, obviously not every blog sale will go for 70K – I can easily see the majority of those seriously looking at selling their blogs going for under $10K – even $5K (heck, SmallBusinessBranding went recently for $2K!) – unless you’re a well-known blog brand with thousands of content pages, google juice and AdSense potential, then you’ll be lucky to get to 4 figures – hence a 5% commission on a $5000 sale is only $250.

Anita – good call about the currency. I don’t recall it being stated, just presumed it was US Dollars. Jeremy: what is it: USD or AUD?

]]> By: Anita Campbell http://www.ensight.org/2006/01/16/the-mystery-blog/comment-page-1/#comment-48690 Anita Campbell Wed, 18 Jan 2006 05:34:13 +0000 http://www.ensight.org/archives/2006/01/16/the-mystery-blog/#comment-48690 Interesting news. The offers don't surprise me in the least. It is a quality site with an established brand and following. Obviously the offerors recognize quality and value. I'm glad it is not being given away for a pittance. I used to be in Mergers & Acquisitions, and acquired (and sold) a lot of technology businesses over the years. Using one of the typical "multiples" formulas, the purchase price range you mention is within reason. I believe you said the site made $24,000 a year ($2,000/month). I don't know whether that is revenues (i.e., sales) or earnings (i.e., profit). Either way, though, the purchase price offers you mentioned would still be within accepted norms and reasonable, either as 3 times annual revenue or 3 times annual profit. Besides, those formulas are just starting guidelines, and there's lots of art to buying and selling businesses. And I assume that the purchase offers are all in the same currency as the site revenues/earnings, so that we are comparing apples to apples. (For instance, the site revenue is reported in Australian dollars and the purchase price is, as well.) Anyway, I wish you and Duncan good luck. Interesting news.

The offers don’t surprise me in the least. It is a quality site with an established brand and following. Obviously the offerors recognize quality and value. I’m glad it is not being given away for a pittance.

I used to be in Mergers & Acquisitions, and acquired (and sold) a lot of technology businesses over the years. Using one of the typical “multiples” formulas, the purchase price range you mention is within reason.

I believe you said the site made $24,000 a year ($2,000/month). I don’t know whether that is revenues (i.e., sales) or earnings (i.e., profit). Either way, though, the purchase price offers you mentioned would still be within accepted norms and reasonable, either as 3 times annual revenue or 3 times annual profit.

Besides, those formulas are just starting guidelines, and there’s lots of art to buying and selling businesses.

And I assume that the purchase offers are all in the same currency as the site revenues/earnings, so that we are comparing apples to apples. (For instance, the site revenue is reported in Australian dollars and the purchase price is, as well.)

Anyway, I wish you and Duncan good luck.

]]> By: Chrono Cr@cker http://www.ensight.org/2006/01/16/the-mystery-blog/comment-page-1/#comment-48689 Chrono Cr@cker Wed, 18 Jan 2006 02:22:02 +0000 http://www.ensight.org/archives/2006/01/16/the-mystery-blog/#comment-48689 @Martin: LOL! Well, if the price is around 70K, then basically Jeremy gets $3500, which is pretty good! Cheers! @Martin: LOL!

Well, if the price is around 70K, then basically Jeremy gets $3500, which is pretty good!

Cheers!

]]> By: Power Play http://www.ensight.org/2006/01/16/the-mystery-blog/comment-page-1/#comment-48688 Power Play Wed, 18 Jan 2006 01:41:56 +0000 http://www.ensight.org/archives/2006/01/16/the-mystery-blog/#comment-48688 Thanks for keeping us in the loop on this Jeremy. I'm looking forward to seeing how the traffic plays out AFTER the spike dies down. We all know how well a site does when it is part of a little controversy and the excitement it brings- the months to come will tell the real story. It is good to see that Duncan will continue writing during the transition period. Great drama...; ) Thanks for keeping us in the loop on this Jeremy.
I’m looking forward to seeing how the traffic plays out AFTER the spike dies down.
We all know how well a site does when it is part of a little controversy and the excitement it brings- the months to come will tell the real story.
It is good to see that Duncan will continue writing during the transition period.
Great drama…; )

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