Whether or not a public auction would have garnered higher bids is debatable. It probably would have put more attention on the auction, but there’s nothing to say that the caliber of bidder would have been higher (it was already exceptional) or that those bidders would have put down higher bids.

It might have, but it’s far from a “fact”. There was always the intent of doing a public auction, largely because the private period was never designed to actually sell the blog. It was simply designed to give interested parties a few extra days of research. In the end, the offers that came in, and the quality of bidder, were high enough to close the sale privately.

I don’t think this could be further from the truth. He’s causing the seller to miss out on the 2nd or 3rd order potential buyers who are not reading this blog but who it might filter to if more information was public. If you are selling something in good faith, there is no reason to have any “private” auction part to a potential auction process.

Any bid that seems like a bid that won’t be beat, will in fact, be beat in a public auction. I say this with certainty with the caveat that a public auction may reveal some undisclosed weakness to the blog that the private bidding is attempting to conceal.

Thanks.

Oh I know. My wife reminds me everyday

Publicy, we aren’t disclosing the category, because that would give the blog away. However, I’d be more than happy to share the category and specifics of the blog privately.