Over the last few days, I’ve been posting a handful of excerpts from Blog Marketing to the book’s blog. The latest series is a short story written by Joe Flood which frames the various sections of the book nicely.

Part 1: A sign-making company gets introduced to the concept of blogs.
Part 2: The company brainstorms around how to use blogs to increase business.
Part 3: The company runs into negative feedback.
Part 4: The company looks to the future.

It’s a great little story, and one that completely captures the overall tone I was hoping to convey for the book, that blogging is a fun, fantastic way to engage with customers, create positive experiences, create communities of interest in a lasting and dynamic way. Thanks Joe!

Let me know what you think of the story. I’ll be posting more excerpts as we get closer to launch.