Times Change: Selling Blogs Now Totally Normal


It’s amazing how much changes in just one year… Last year when I sold Ensight (I’ve since bought it back), it made huge news. It was unheard of. People thought it was freaky. Some were even downright offended. Others were shocked.

Overall, most of the reaction was not “Oh, of course, why wouldn’t you sell a blog?”. Ensight’s a bit different from the recent sale of The Wealthy Blogger, in that Ensight was a personal blog and Wealthy Blogger wasn’t…

However, selling and buying blogs has become much more mainstream. In fact, if you have a blog with income and can feel it “dying”, you should probably just sell it - you’re likely to get 10-20 times monthly income for it, which isn’t a bad way to end your interaction with a blog.

I guess times change, which is a good thing.

  1. #1 by Jon Gales - August 19th, 2005 at 11:40

    But did you really sell Ensight? You still own the domain.

  2. #2 by Jeremy Wright - August 19th, 2005 at 11:43

    “when I sold Ensight (I’ve since bought it back)” :)

    The transaction eventually fell through, so full transfer never really happened. You’ll likely see some links along the bottom of Ensight in the coming weeks. Those links are part of the compensation package to the buyer, as a result of the deal falling through.

  3. #3 by David Geer - August 19th, 2005 at 11:58

    I don’t know about money. My blog is a public service sort of thing with no ads and a way to get more links to my business site. And since it doesn’t make me any money directly, it’s not easy to make time for daily entries.

  4. #4 by Aaron Brazell - August 19th, 2005 at 15:26

    How did it fall through Jeremy? I guess I’m wondering what would cause you to have to compensate the buyer with links…?

  5. #5 by Jeremy Wright - August 19th, 2005 at 15:39

    It’s a really, really long story that I’ll tell you sometime we’re talking. It’s boring. Long. Boring… But it’s basically over, so yeah :)

  6. #6 by Jon Gales - August 19th, 2005 at 17:49

    I’m not seeing that the domain was ever transfered so I think it’s dishonest to say, “Made popular by being the first blog sold.” Besides not actually selling, it wouldn’t have been the first.

    But congrats on the sale of your other site. Hopefully it goes through this time.

  7. #7 by aaron wall - August 19th, 2005 at 20:42

    hey your paypal links for preordering your books did not work.

  8. #8 by Jeremy Wright - August 19th, 2005 at 22:28

    Jon: The domain wasn’t transferred, because things went south and I refused to give away that last piece of control until the terms of the contract were actually met. That didn’t happen. So the domain didn’t get transfered. It’s a good thing text is an emotionless medium, otherwise I’d think you were attacking me in some way. In terms fo the site description, it’s there because that’s what the media claimed. I’ll ammend it if anyone has a problem with it though.

    Aaron: Garrhhh… @!#$#@$@!@$!$!@$…. You can just PayPal me the amount with your address info and that’s the same thing. PayPal address: jeremy@ensight.org.

  9. #9 by Jon Gales - August 21st, 2005 at 15:18

    No attack, just curious. Saying you sold something that you never sold is the part I have beef with. Reporters are lazy and you know the truth, so I wouldn’t go by their reports.

    Anywho, congrats on the (real) sale.

  10. #10 by Jeremy Wright - August 21st, 2005 at 15:27

    Jon, great point. I’ll change it now :)

  11. #11 by Brandon Erik Bertelsen - August 25th, 2005 at 21:09

    Selling your personal weblog…

    Perhaps, you were going to continue to write on this site and be compensated by the buyer? Otherwise what would they have to gain from it, other than a potential link farm?

  12. #12 by Jeremy Wright - August 25th, 2005 at 22:29

    Brandon: Visibility, influence, traffic, google juice, etc.The deal was that I was going to continue writing, so they would have had all the ad dllars and such.

    Don’t worry though, that deal fell through. The one for WealthyBlogger went ahead just fine though :)

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