Funny that I missed this in my last post.

Not only is Technorati lagging behind in blog tracking, which is sad enough, but they’re trying to sell their blog tracking services to corporations!

According to SiliconValley Watcher, they even made arses of themselves at a recent panel by “pitching” during the panel (a huge no-no):

Last Friday I was on a panel with Sam Whitmore, of the popular Media Survey, and Peter Hirshberg, a very high powered marketing guy (see his bio) representing Technorati, a well known web site that is very highly regarded by the blogging community because of its early focus on the blogging phenomena…

…Technorati has done an enormous amount of work in supporting the early blogging communities, and it has been a strong evangelist for bloggers everywhere through its promotion of blogs and bloggers. And through its close watch on blogs, it has helped the blogging community understand itself, and how it is evolving…

…What surprised me was how aggressively Mr Hirshberg was pitching Technorati’s expensive blog tracking services to this audience of agency and corporate communications professionals.

(quote, and the seed planted into my head, thanks to Marketing Shift)

I actually agree with Jason. This isn’t the time, overall, to be selling companies on these services. And, in light of Technorati’s complete inability to keep a pure, accurate and up-to-the hour index of the blogosphere, it is most definitely not the time for Technorati to be doing this.

If they can’t fulfill their promise, they aren’t only going to damage their company, they are going to damage the blogosphere overall. Shame on Technorati for not only going down this route, but also for profiting off of bloggers work and not giving back in any way (how about to the blogger defense fund for a start?).

Grrr… Yeah, I’m in a good mood today ;-)