Darren and I were speaking at the British Columbia Chapter of the American Marketing Association’s annual event.

Here’s the link to the slides.

Our presentation was done in tag-team format, which worked well. The audience was aware of blogs, the awareness of specific blog issues was fairly good (even for Marketing people). I figure half the audience was conversant in “blog speak” enough that they asked questions about things like internal blogging and so forth.

The seminar format was good because it was highly story based, including some stories which had the audience gasping, laughing and even agreeing.

Overall it was a great event, put on by fantastic people and in an awesome location (including my hotel room).

Oh, and they gave us free wine, which never hurts ;-)