I’ve noticed a trend in blogging over the last 2 years: the desire to make money.

Now, there’s nothing wrong with wanting to make money off of blogging. It started as an interest, grew to a hobby and wanting your hobby to become a profession (or at least a paying hobby) is a natural progression. It happens.

People like Darren quite succesfully blog on how to make money with blogging. So, I have nothing against the practice.

Recently I’ve had some difficulties. Financial ones. We seem to be past them (though you never really know). A few friends sent some money, which I dearly and truly appreciate (more than you’ll ever know). But, even in the midst of it, I never asked for cash or put up a “donate now” button. Nor did I adopt Jason’s “micropatron” model. Nor did I pre-sell signed copies of my book (which I seriously considered doing, but Tris talked me out of it).

So, why don’t I have a donate button?

Because: my users already donate to my well being by simply reading this blog and clicking on various ads. I already trade against my reader’s goodwill by displaying ads. To me, having a donate button on top of that is very … ucky. I’m already making money off of your attention, so making money off of your goodwill seems to be “double dipping” to me.

Sure, there are ads here. Depending on the week there can be a fair number of them. That’s mainly because I’m trying to find out what’s the best mix of ad space for cash return. Once I find that balance, it’ll tone down. But the fact remains that every visitor to Ensight gets ads of some sort. You choose to live with the ads, which I’m grateful for. You choose to click on them, which I’m even more grateful for.

So, no, I don’t believe I’ll ever ask for donations (for myself) here at Ensight. Nor do I believe I’ll ever adopt a “micropatron” type of model – unless I remove the ads. I trade against your goodwill by putting the ads up. I don’t think I could face myself if I did it again by asking for cash.

Thankfully, finances are good now, so this isn’t some covert attempt to actually ask for cash without asking for cash. Lots of other folk around can use help these days much more than I can.

This was just me responding to a number of emails and queries as to why I don’t have a donate button.

The above was the long answer. The short answer is: because asking for donations and having paying ads on the same page seems to be unethical to me. I don’t know why, it just doesn’t sit well with me. On my blog or on anyone else’s.

Maybe it’s because I view donations and ads as filling two different voids: ads are meant to pay your hobby. Donations are meant to support you in times of need. Maybe that’s why.

Yes, I’m rambling. Yes, I’ll hit “publish” and stop the bleeding ;-)