I’ve now demo’d Yahoo! 360. I’m not incredibly impressed with it as a blogging platform. It’s really, really great as a “true” “My Yahoo” type of system, where how you interact with others is all in one place. That’s really nice, and is likely what I’ll continue to use it for. I particularly like the integration with LaunchCast.

Anyways, if you want an invite, drop me a comment (with a valid email address, obviously) and I’ll send you one.

It’s fairly simple, fairly easy to use, and fairly good at what it does.

Who’s it for? Existing Yahoo! users.

It’s too complicated to be a Blogger replacement. Too simple to be a business tool. Too quirky to be a huge draw to anyone who isn’t already a “Yahooligan”.

But, it’s alright for what it is. But maybe I’m just missing something. Maybe I should be more excited by one of the first social blogging platforms ever. But I’m not.

I’m happy to be impressed with this later, and I’m happy for this to evolve. Maybe it’s just that I don’t know anyone who’s working on this product, there was no warning about it, and the exclusive nature of “you can only see my blog if you’re a Yahooligan” have combined to give me no real reason to get excited.

I’m happy to establish more connections with folk at Yahoo, but besides Jeremy, I know of few people actually reaching out in the way that a lot of top folk at Microsoft are.