Mar 07 2005

How Many Fortune 500’s Blogging?

Category: BloggingJeremy Wright @ 8:55 am

Rick wondered out loud how many were blogging.

He figured it was close to 3-6%. He couldn’t find the list. Here is the list of Fortune 500 Companies [this link is a paid link].

From this list, here are the ones I know of who are blogging internally, externally, in management, etc:

GM
Sun Microsystems
Microsoft
Google
Yahoo!
Boeing
CitiGroup
IBM
HP
Time Warner
Dell, Inc.
Lockheed
Wells Fargo
Intel
Delphi
Merril Lynch
Disney (hugely, internally)
Motorola
FedEx
Mitsubishi
Cisco
Raytheon
Haliburton
Kimberly-Clark
UAL
Delta
Winn-Dixie
MBNA
Toys R Us
Nike
Pepsi
Texas Instruments
Oracle
Avon
Apple Computer
Shell
McGraw-Hill
Radio Shack
Starbucks
New York Times

Now, this obviously isn’t complete. My suspicion is that at least 10% and as much as 20% are using blogs in some way. However, I can’t confirm that.

The above list is a fairly comprehensive one of the companies I’m trying to get in touch with for my business blogging book. If you know anyone there who’d like to talk, feel free to email me.

Also, if you know of other companies blogging I’d love to hear about it (Fortune 500’s, I already have a decent list of other companies that is over 1000 strong).

Edit: I’ve had a few comments and such that Maytag is blogging at the Ka-Thunk blog. I knew about this blog, but it must have slipped my mind. My apologies!

22 Responses to “How Many Fortune 500’s Blogging?”

  1. Blog :: Market Sentinel says:

    [...] companies like Disney, Avon, FedEx, Motorola, McGraw Hill. An increasing number of global brands realise that with 27% of Americans (according to Pew Internet) [...]

  2. Blog :: Market Sentinel says:

    [...] companies like Disney, Avon, FedEx, Motorola, McGraw Hill. An increasing number of global brands realise that with 27% of Americans (according to Pew Internet) [...]

  3. Conglomerate says:

    Fortune 500 Blogging
    Jeremy has the scoop on blogging at Fortune 500 companies. He lists 40 companies

  4. B2B Lead Generation Blog says:

    Small companies blogging for leads while big companies watch
    I read a post by Rick Bruner that wonders how many Fortune 500 companies have external blogs – maybe 3% to 6%?

  5. Micro Persuasion says:

    The Cluetrain Mutual Fund
    Jeremy Wright has compiled a list of known Fortune 500 companies that blog. What if someone created a mutual fund with all of these companies? I bet that this group would beat the S

  6. Common Craft says:

    List of Fortune 500’s that Blog
    Jeremy Wright has compiled a list of Fortune 500 companies that are blogging. Then, Steve Rubel ups the ante and proposes that the ones who are the first movers in the blog world will fare better than the ones who don’t. He even links to what would be…

  7. Random Culture says:

    Fortune 500 Bloggers
    Jeremy Wright’s Ensight blog has posted a list of Fortune 500 companies that are blogging. The list is based on information he’s gathered for a business blogging book, and he says:

  8. ReveNews: Jim Kukral says:

    Blogs As Successful Selling Tools
    Another benefit of turning your website or newsletter into a blog becomes apparent by reading MarketingSherpa’s case study, ‘7 Practical Tactics to Turn Your Blog Into a Sales Machine’. Summary: A real estate agent creates blogs as ways to reach new…

  9. B.L. Ochman's weblog - Internet strategy, marketing, public relations, politics with news and commentary says:

    List of Fortune 500 Companies That Use Blogs
    Jeremy Wright has a list of 40 Fortune 500 companies that use blogs internally and/or externally. He’s contacting them for interviews for his upcoming book on business blogging. Steve Rubel suggests that if the companies on the list were in…

  10. EchoDitto says:

    Fortune 500 Companies that Blog
    Jeremy Wright has posted a list of the Fortune 500 companies with blogs. He counts any type of blog — internal, external, product, etc — as sufficient for a com

  11. Paolo's Weblog. says:

    Blogging corporations
    Bogs4biz : Sono ormai cinquantâanni che la prestigiosa rivista americana Fortune pubblica regolarmente la classifica delle 500 aziende statunitensi pi grandi del paese.

  12. Dave says:

    It would be nice if (where possible) you had a link to the Fortune 500 blogs.

  13. Jeremy C. Wright says:

    Sure, that’s what EVERYONE says… ;-)

    Maybe when I’m settled in next week. Most of these are internal though. Most of the external ones are already listed elsewhere. Internal blogs are ultimately easier to start.

  14. Get Real says:

    Jeremy Wright’s List of Fortune 500s Blogging
    Jeremy Wright has compiled a list of those Fortune 500 companies blogging, here….

  15. PJ Harengel says:

    could you or anyone else please provide the links to the (public) blogs? i’d love to sniff around a bit :)

  16. GaryP says:

    Maytag is blogging externally. Or at least my little corner of it is. The SkyBox by Maytag weblog is at the listed URL.

  17. Estate Legacy Vaults Blog says:

    Fortune 500’s who blog

    Jeremy Enright has compiled a list of the Fortune 500 companies who are blogging -externally, internally or in management.  While he can’t confirm it, he suspects that between 10-20% are using blogs in some way.

  18. Ping Planning says:

    Corporations that blog

    Here is a list of companies that are using blogs:

    GM
    Sun Microsystems
    Microsoft
    Google
    Yahoo!
    Boeing
    CitiGroup
    IBM
    HP

  19. 机票 says:

    GM?which url?

  20. Common Craft says:

    List of Business Blog Resources
    Last week I needed to put together a presentation about how enterprises are using blogs, particularly in the context of learning/leadership development in larger organizations. The links below were a bit of a dumping ground for anything I found- some a…

  21. ojgziupri says:

    afmeuxumg
    raez

  22. Harry Jackson says:

    fortune 500 search engine
    After creating the search engine the next thing I need to do is get the data for it. Unfortunately this is not as easy as it may seem and I have been finding this out the painful way. I am hoping the few trackbacks that I have left on various…