Comments on: No, I Don't Hate the Mac Mini http://www.ensight.org/2005/02/no-i-dont-hate-the-mac-mini/ A Personal Blog Mon, 07 May 2012 18:40:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marc James http://www.ensight.org/2005/02/no-i-dont-hate-the-mac-mini/#comment-5217 Marc James Thu, 03 Feb 2005 03:35:40 +0000 /?p=1749#comment-5217 Tell that to Apple's retail stores: Shuffles and Minis are completely sold out. Everywhere. Tell that to Apple’s retail stores: Shuffles and Minis are completely sold out. Everywhere.

]]> By: Oliver Thylmann http://www.ensight.org/2005/02/no-i-dont-hate-the-mac-mini/#comment-5216 Oliver Thylmann Tue, 01 Feb 2005 20:12:18 +0000 /?p=1749#comment-5216 That's probably the thought that Apple is a premium brand asking for premium prices and that both of those are too cheap for that. Sadly that's not quite true because it works the other way around. Apple has a wonderful brand, exceeding customer expectations with their products. They can then ask for premium prices. The Mac Mini still has a premium price tag over similar PCs. $99 for an MP3 player without screen might seem a lot to some. I think this will really work out great for them and for the brand. Up till now the message they put forward is still cristal clear. Oliver That’s probably the thought that Apple is a premium brand asking for premium prices and that both of those are too cheap for that. Sadly that’s not quite true because it works the other way around. Apple has a wonderful brand, exceeding customer expectations with their products. They can then ask for premium prices. The Mac Mini still has a premium price tag over similar PCs. $99 for an MP3 player without screen might seem a lot to some.

I think this will really work out great for them and for the brand. Up till now the message they put forward is still cristal clear.

Oliver

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