Comments on: Help with Book Title!

By: Alan Singer

Alan Singer — Thu, 10 Feb 2005 13:21:52 +0000

Or what about – “Personifying the Corporation – The Corporate Blog”

By: Alan Singer

Alan Singer — Thu, 10 Feb 2005 12:49:44 +0000

Hi Jeremy,

I became aware of you as a result of your “on the Pod” interview with the G’Day World boys from Oz, Cameron and Mick. Great interview Jeremy – I really gained a new insight into the idea of becoming a “professional corporate blogger” – by the way, have you renewed your fire alarm batteries yet or was it really your wife’s cooking that set it off??
Do you have any proposal material that you would be prepared to share with me to help potential corporate clients see and understand the benefits of corporate blogging? I have targeted some organisations about which I am passionate and I am determined to assist them grow their businesses through the medium of effective corporate blogging.

As a suggestion re the book title – How about… “what the corporate website promised, the blog delivers! – at one hundredth of the price!”

By: Bill

Bill — Wed, 09 Feb 2005 17:41:17 +0000

I’m a little conflicted here.

Business blogs done well are a great way for a business to get customer/prospect feedback and improve their product (this particular entry is a perfect example).

I’m not sure what to call Gawker’s blogs but to me they run in a different vein.

I think you’re audience is the marketing group or small business owner. The benefit to them feels like “Give the customer what he wants – Blogs as friendly feedback”. I know this is way to long and clunky but it’s also completely spontaneous.

B-)

By: Tom

Tom — Tue, 08 Feb 2005 18:14:13 +0000

The Business of Blogging

Blog Biz

By: Mike

Mike — Tue, 08 Feb 2005 13:21:29 +0000

Living in a glass house: A guide to business blogging.

The Blogging Machine: The Inner workings of corporate communication.

By: Dave Maxwell

Dave Maxwell — Tue, 08 Feb 2005 12:55:27 +0000

How about

“just blog it – the new way to get your business noticed”

“Through the Glass Ceiling – how to let the world know what your company is about”

By: Greg Hughes

Greg Hughes — Tue, 08 Feb 2005 03:41:28 +0000

Steal this BLOG – How to giving away your message makes for a marketing firestorm

Or something like that

– greg

By: richard

richard — Mon, 07 Feb 2005 22:27:08 +0000

Zen and The Art of RSS Maintenance…

I already sent you my serious suggestions, and figured you needed one less serious.

By: Shawn Lea

Shawn Lea — Mon, 07 Feb 2005 21:52:30 +0000

I vote for “Talking Back: Using Blogs to Create Conversations in Your Marketing.” I don’t have a problem with “Through the Looking Glass,” but I think most people will see “awareness publishing” and go “huh?” and pass on. Marketing with Blogs is WAY too tame – and the “revolutionary” cliche has been done to death with blogs. My only change to my favorite title would be “Talking Back: Using Blogs to Create Market Conversations.”

By: Paolo

Paolo — Mon, 07 Feb 2005 21:16:58 +0000

Blog Your Way to the Top
Corporate Blogging
The Art of Blogging: Corporate Style
Anatomy of a Business Blog
Blog Business
Ground Blog: The Meat of business blogging

I’ve got more where those came from!

P.S. The Ground Blog could be packaged to look like it’s wrapped in butcher paper, with a grocer’s sticker sealing it up.