Hey everyone. The publisher I’ve chosen and I are at a bit of a crossroads. Not a massive one, just a small one. We’re a bit stuck on the title.
I proposed “Through the Looking Glass: The Business of Blogging & Awareness Publishing” knowing it wouldn’t really be approved. They have proposed “Marketing with Blogs: The Revoluationary New Way to [insert something meaningful and profound]“.
I asked my reviewers and fellow bloggers for some suggestions, but I’d like to ask my readers for some as well. I’m okay going with the publisher suggested one, I’d just like some interesting options. Maybe, just maybe, someone’ll hit on the “stroke of genius” title.
I’ll send you a free signed copy if you do 
Here are the other suggestions. Please, please, please ad yours!
Show, Tell and Listen: Blogging Your Business
Awareness Publishing: Harnessing Blogs for Business Success
“Some Assembly Required: improving your marketing plan through blogging”
“Look at me! Attracting business attention with a blog”
“The New Blog – not just for kids anymore”
“Immediate Marketing Business Blogs”
“My CEO can outblog your CEO”
“Blogging – all the COOL businesses are doing it”
“Focusing customer attention through blogs”
“Harness blogging for your business”
TALKING BACK: Using Blogs to Create Conversations in Your Marketing
February 7th, 2005 at 1:31 pm
Jer, how about something like:
Blogs: The Future of Customer Communication
I do like the “Awareness Publishing” thing.
February 7th, 2005 at 1:56 pm
I love the awareness thing. It really works.
February 7th, 2005 at 2:08 pm
When faced with issues like this, I always head to the venerable Buzzword Generator or the upstart web economy bullshit generator for help.
So, to the phrase, “Marketing with Blogs: The Revoluationary New Way to [insert something meaningful and profound]” consider inserting:
…The Revolutionary New Way to “Whiteboard Innovative Channels” or “Mesh End-to-End Relationships” or “Leverage Frictionless Portals” or “…The New Way to Seamless Coherent Synergy” or “Horizontal Asynchronous Migration” or..
No, seriously, how about, “Marketing with Blogs: The New Killer Communication Tool”
February 7th, 2005 at 3:16 pm
I’ve got more where those came from!
P.S. The Ground Blog could be packaged to look like it’s wrapped in butcher paper, with a grocer’s sticker sealing it up.
February 7th, 2005 at 3:52 pm
I vote for “Talking Back: Using Blogs to Create Conversations in Your Marketing.” I don’t have a problem with “Through the Looking Glass,” but I think most people will see “awareness publishing” and go “huh?” and pass on. Marketing with Blogs is WAY too tame – and the “revolutionary” cliche has been done to death with blogs. My only change to my favorite title would be “Talking Back: Using Blogs to Create Market Conversations.”
February 7th, 2005 at 4:27 pm
Zen and The Art of RSS Maintenance…
I already sent you my serious suggestions, and figured you needed one less serious.
February 7th, 2005 at 9:41 pm
Steal this BLOG – How to giving away your message makes for a marketing firestorm
Or something like that
– greg
February 8th, 2005 at 6:55 am
How about
“just blog it – the new way to get your business noticed”
or
“Through the Glass Ceiling – how to let the world know what your company is about”
February 8th, 2005 at 7:21 am
Living in a glass house: A guide to business blogging.
The Blogging Machine: The Inner workings of corporate communication.
February 8th, 2005 at 12:14 pm
The Business of Blogging
or
Blog Biz
February 9th, 2005 at 11:41 am
I’m a little conflicted here.
Business blogs done well are a great way for a business to get customer/prospect feedback and improve their product (this particular entry is a perfect example).
I’m not sure what to call Gawker’s blogs but to me they run in a different vein.
I think you’re audience is the marketing group or small business owner. The benefit to them feels like “Give the customer what he wants – Blogs as friendly feedback”. I know this is way to long and clunky but it’s also completely spontaneous.
B-)
February 10th, 2005 at 6:49 am
Hi Jeremy,
I became aware of you as a result of your “on the Pod” interview with the G’Day World boys from Oz, Cameron and Mick. Great interview Jeremy – I really gained a new insight into the idea of becoming a “professional corporate blogger” – by the way, have you renewed your fire alarm batteries yet or was it really your wife’s cooking that set it off??
Do you have any proposal material that you would be prepared to share with me to help potential corporate clients see and understand the benefits of corporate blogging? I have targeted some organisations about which I am passionate and I am determined to assist them grow their businesses through the medium of effective corporate blogging.
As a suggestion re the book title – How about… “what the corporate website promised, the blog delivers! – at one hundredth of the price!”
February 10th, 2005 at 7:21 am
Or what about – “Personifying the Corporation – The Corporate Blog”