Contrary to what a recent article might sound like, I do not hate the Mac Mini.
From the comments you’d think I’d claimed Jobs was gay.
I just don’t believe it’s a good move for their business. The iPod was. The Shuffle isn’t.
I’m happy to be proven wrong though 
February 1st, 2005 at 2:12 pm
That’s probably the thought that Apple is a premium brand asking for premium prices and that both of those are too cheap for that. Sadly that’s not quite true because it works the other way around. Apple has a wonderful brand, exceeding customer expectations with their products. They can then ask for premium prices. The Mac Mini still has a premium price tag over similar PCs. $99 for an MP3 player without screen might seem a lot to some.
I think this will really work out great for them and for the brand. Up till now the message they put forward is still cristal clear.
Oliver
February 2nd, 2005 at 9:35 pm
Tell that to Apple’s retail stores: Shuffles and Minis are completely sold out. Everywhere.