The task was quite simple: choose a burger, market it and then sell it.

Book Smarts assigned a poor individual as the marketer. The project manager didn’t reign him in, didn’t confront him and overall simply let everyone do what they needed to do. Poorly.

Street Smarts had a motivational project manager, who helped everyone stay in a good mood, kept everyone on the ball and generally kept things moving. The contest idea helped loads.

Street Smarts won. Not by a mile, but then again it’s not the type of challenge where you’d necessarily expect anyone to: people are going to go to Burger King because they want BK. Not because of much else, generally speaking.

Winning team got a dinner WITH Trump. That’s huge for them, and we may see many companies’ opinions of “book smarts with experience is best” changing. Maybe just a little bit, but still.