This news has already made the rounds, but I thought I’d post it anyways. GM has launched it’s first blog. FastLane is a nice little blog.
Devin Reams, of BusinessBits fame, and I had a quick chat.
Here’s an excerpt:
Devin says:
Now, I had a quick question for you.
Devin says:
GM has launched its corporate blog (blognewschannel.com), any take on the future implications?
Jeremy says:
Okay, this is nice.
Jeremy says:
Some things they’re doing right…
Jeremy says:
Comments & Trackbacks enabled. Site search. Syndication. Decent editorial tone.
Jeremy says:
Some issues include that everything is posted by “Editor”. Feed isn’t full text. And we don’t know who the “Editor” is, at all.
Jeremy says:
But, overall, for the first car company, and one of the first Fortune 500 companies period to try blogging… Easily an 8/10.
Devin says:
Wow, interesting.
Devin says:
Now it looks like the ‘blogger’ is Michael Wiley perhaps…
Jeremy says:
He’s the guy coordinating, yeah.
Devin says:
GM Communicastions Director of ‘New Media’
Devin says:
So you think it should be defined who it is, exactly? Like Google?
Jeremy says:
There needs to be some measure of personal responsibility and identity, yeah.
Jeremy says:
I mean, you could have 100 different employees blogging on it, doesn’t matter. As long as you know who they are and they aren’t all “Editor”.
Devin says:
Make sense, it says their are ‘editors’…
Devin says:
What about the links to other blogs? Good move?
Jeremy says:
Definitely. GM is making a statement that with this project (probably a 3 month pilot) they want to participate in the blogosphere.
Jeremy says:
Not just talk to the blogosphere.
Jeremy says:
That said, there’ll need to be more “Honest” content in the future. For now it’s fairly marketing-esque. But it’s okay. Baby steps.
Jeremy says:
Content’s easy to change, especially when the project is displaying such an open and participatory attitude.
Devin says:
Yeah sounded very ‘marketing’ at first read.
Devin says:
Well, those are good points, thanks for talking about it, Jeremy.
I applaud GM’s move. Obviously I wish that InsideBlogging had been part of this, but I’m very impressed with what they’ve pulled together. Well done.
January 7th, 2005 at 12:48 am
[...] companies period to try blogging… Easily an 8/10. The entire conversation is posted at Jeremy’s site.
Comments
&ra [...]
January 6th, 2005 at 9:49 pm
I agree that it’s good to have a consistent person who is accountable as the “editor” or moderator of something like the GM blog. I visit a tech chat site regularly, and one of the best known, most respected people who submits is known as “Forum Admin”. No one knows his name, but he’s well respected by the participants.
January 7th, 2005 at 7:41 am
“and one of the first Fortune 500 companies period to try blogging”
http://devresource.hp.com/blogs/index.jsp
January 7th, 2005 at 7:53 am
GM is Blogging
Ready to take off? GM has started blogging and I see it as a real proff of concept that one of the Fortune500 Companies in fact now are on the ”block” – Nice. I wonder when danish companies sees the…
January 7th, 2005 at 11:35 am
Are they one of the first F500 to try blogging ?? I think you meant, one of the first, other then the IT type F500 correct ???
Does anyone remember Coco Cola being caught with their hand in the blogjar too ???
http://www.micropersuasion.com/2004/10/coca_cola_marke.html
January 7th, 2005 at 11:37 am
Yeah, fair enough. I’ll happily stand corrected
January 8th, 2005 at 11:53 am
GM Exec’s Saturn Blog Getting Great Press
Great stuff going on over at the new GM blog written by Bob Lutz, the outspoken vice chairman of General Motors. Bob posted a Weblog on Thursday touting the “new face” of its Saturn brand. The GM blog is at http://fastlane.gmblogs.com Looks like Wi…