Comments on: How Big is the Blogging Market? http://www.ensight.org/2004/12/how-big-is-the-blogging-market/ A Personal Blog Mon, 07 May 2012 18:40:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chuck Conway http://www.ensight.org/2004/12/how-big-is-the-blogging-market/#comment-4631 Chuck Conway Mon, 20 Dec 2004 18:18:52 +0000 /?p=1636#comment-4631 Correct me if I am wrong but: It's like asking "How many rabbits live in the forrest?" I don't think there is really anyway to know. When you are taking into account money being made are you talking about direct or indirect income -- such as "Tyme" mentioned? Chuck Correct me if I am wrong but:

It’s like asking “How many rabbits live in the forrest?”

I don’t think there is really anyway to know.

When you are taking into account money being made are you talking about direct or indirect income — such as “Tyme” mentioned?

Chuck

]]> By: G http://www.ensight.org/2004/12/how-big-is-the-blogging-market/#comment-4630 G Sun, 19 Dec 2004 19:20:19 +0000 /?p=1636#comment-4630 > Give sources for those revenue figures and specific bloggers who are making that much. Got sources? > Give sources for those revenue figures and specific bloggers who are making that much.

Got sources?

]]> By: Jeremy C. Wright http://www.ensight.org/2004/12/how-big-is-the-blogging-market/#comment-4629 Jeremy C. Wright Sun, 19 Dec 2004 04:33:07 +0000 /?p=1636#comment-4629 That should have been "Yep, IF they fill their ad slots". I don't know how close to full they are or stay, or if they sell all their slots for full price. That should have been “Yep, IF they fill their ad slots”. I don’t know how close to full they are or stay, or if they sell all their slots for full price.

]]> By: G http://www.ensight.org/2004/12/how-big-is-the-blogging-market/#comment-4628 G Sun, 19 Dec 2004 04:25:20 +0000 /?p=1636#comment-4628 Slashdot has revenues of $25M/year? Where's that info available? Slashdot has revenues of $25M/year? Where’s that info available?

]]> By: Tyme http://www.ensight.org/2004/12/how-big-is-the-blogging-market/#comment-4627 Tyme Sat, 18 Dec 2004 22:01:40 +0000 /?p=1636#comment-4627 This is just my personal opinion but I think you are focusing on the small aspect of it. There are people making lots of money off their blogs and they don't have an ad on it. Those people are not going to say how much they make but I can tell you I know someone who landed a $1M contract because of his blog - and it didn't have an ad on it. Using your blog as a tool to make money usually has the potential to bring in 100x more than the blog itself making money. This is just my personal opinion but I think you are focusing on the small aspect of it. There are people making lots of money off their blogs and they don’t have an ad on it. Those people are not going to say how much they make but I can tell you I know someone who landed a $1M contract because of his blog – and it didn’t have an ad on it.

Using your blog as a tool to make money usually has the potential to bring in 100x more than the blog itself making money.

]]> By: Jeremy C. Wright http://www.ensight.org/2004/12/how-big-is-the-blogging-market/#comment-4626 Jeremy C. Wright Sat, 18 Dec 2004 20:51:25 +0000 /?p=1636#comment-4626 99% That's a big figure. Thankfully, even at 1%, that's still 150,000 bloggers. But, since 30% of Blogger bloggers use AdSense, that's a solid 1 million bloggers right there. Then there's the raft of Typepad bloggers who do it to defray costs. Then there's the other 250,000 who use Blog Ads. And the 150,000 who use AdBrite. Sure, that's only 2-3 million bloggers. But, that's also only 4 services. And, y'know, it's closer to 20% of bloggers ;-) Again, though, let me quote myself in the original post: "Does anyone know of any studies that spell out how big the blogging market is?" Because, really, I don't know. All I have are educated guesses. Is it 1B$? I don't know. But it's more than 1M$ on any given day, nevermind year. 99% That’s a big figure. Thankfully, even at 1%, that’s still 150,000 bloggers.

But, since 30% of Blogger bloggers use AdSense, that’s a solid 1 million bloggers right there. Then there’s the raft of Typepad bloggers who do it to defray costs.

Then there’s the other 250,000 who use Blog Ads. And the 150,000 who use AdBrite.

Sure, that’s only 2-3 million bloggers. But, that’s also only 4 services. And, y’know, it’s closer to 20% of bloggers ;-)

Again, though, let me quote myself in the original post:

“Does anyone know of any studies that spell out how big the blogging market is?”

Because, really, I don’t know. All I have are educated guesses. Is it 1B$? I don’t know. But it’s more than 1M$ on any given day, nevermind year.

]]> By: get real http://www.ensight.org/2004/12/how-big-is-the-blogging-market/#comment-4625 get real Sat, 18 Dec 2004 20:44:31 +0000 /?p=1636#comment-4625 99% of bloggers dont put ads on their blogs and most use free services. I guess, atleast, your potential clients will like the hype ;) 99% of bloggers dont put ads on their blogs and most use free services. I guess, atleast, your potential clients will like the hype ;)

]]> By: Jeremy C. Wright http://www.ensight.org/2004/12/how-big-is-the-blogging-market/#comment-4624 Jeremy C. Wright Sat, 18 Dec 2004 19:50:27 +0000 /?p=1636#comment-4624 Yep, they fill their ad slots, which brings in roughly 25M$/year at the posted rates. Yep, they fill their ad slots, which brings in roughly 25M$/year at the posted rates.

]]> By: G http://www.ensight.org/2004/12/how-big-is-the-blogging-market/#comment-4623 G Sat, 18 Dec 2004 18:58:06 +0000 /?p=1636#comment-4623 Slashdot makes a lot of money? Slashdot makes a lot of money?

]]> By: Vinnie Garcia http://www.ensight.org/2004/12/how-big-is-the-blogging-market/#comment-4622 Vinnie Garcia Sat, 18 Dec 2004 14:00:16 +0000 /?p=1636#comment-4622 I think that's the highest concentration of the word "blog" to ever appear in a post. A new record! ;) In terms of revenue, I'd probably put blogs at around half a billion, easy. Could be a lot more if you count outfits like Slashdot in as "blogs". I think that’s the highest concentration of the word “blog” to ever appear in a post. A new record! ;)

In terms of revenue, I’d probably put blogs at around half a billion, easy. Could be a lot more if you count outfits like Slashdot in as “blogs”.

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