Comments on: "Business Blogging" is Too Narrowly Defined http://www.ensight.org/2004/12/business-blogging-is-too-narrowly-defined/ A Personal Blog Mon, 07 May 2012 18:40:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Hans Henrik H. Heming http://www.ensight.org/2004/12/business-blogging-is-too-narrowly-defined/#comment-4346 Hans Henrik H. Heming Thu, 02 Dec 2004 07:10:14 +0000 /?p=1581#comment-4346 Hi J. Thank you for trackbacking to your ramblings – your perspectives is very useful and I’m planning a post similar do yours. I agree totally, that we need to broaden the view on what blogging in fact is, and where the tool can be used. Thank you very much. Best Regards Hans Henrik Hi J.

Thank you for trackbacking to your ramblings – your perspectives is very useful and I’m planning a post similar do yours. I agree totally, that we need to broaden the view on what blogging in fact is, and where the tool can be used. Thank you very much.

Best Regards
Hans Henrik

]]> By: Qumana Blog http://www.ensight.org/2004/12/business-blogging-is-too-narrowly-defined/#comment-4345 Qumana Blog Thu, 02 Dec 2004 04:37:38 +0000 /?p=1581#comment-4345 <strong>On business blogging from Jeremy Wright</strong> I caught this post by Jeremy Wright of Ensight fame from my PubSub search on "business blogging" (yeah, it's a ... On business blogging from Jeremy Wright
I caught this post by Jeremy Wright of Ensight fame from my PubSub search on “business blogging” (yeah, it’s a …

]]> By: View from the Isle by Larix Consulting http://www.ensight.org/2004/12/business-blogging-is-too-narrowly-defined/#comment-4344 View from the Isle by Larix Consulting Thu, 02 Dec 2004 04:37:25 +0000 /?p=1581#comment-4344 <strong>On business blogging from Jeremy Wright</strong> I caught this post by Jeremy Wright of Ensight fame from my PubSub search on "business blogging" (yeah, it's a ... On business blogging from Jeremy Wright
I caught this post by Jeremy Wright of Ensight fame from my PubSub search on “business blogging” (yeah, it’s a …

]]> By: Cameron http://www.ensight.org/2004/12/business-blogging-is-too-narrowly-defined/#comment-4343 Cameron Thu, 02 Dec 2004 01:12:21 +0000 /?p=1581#comment-4343 JW, I think blogs are more than just another medium. The combination of ease-of-use, low cost and broadness-of-reach of blogs in a unique enabler. Of what? As you say, lots of things, but an enabler in a way that no other medium has been in our lifetimes (perhaps standing on a podium in Athens in 400BC you could reach an equivalent percentage of your target audience for no cost). What most businesses seem to be ignoring so far is how they create value out of such an enabler. Allowing real people to talk publically in an unrestricted voice about their "business" is a mindshift, not too different from how "internet email" was perceived a decade ago. I distinctly remember trying to sell MIS manager on the need to give their employees email back in '95 and being told "there is no reason for our employees to ever need to communicate outside of the company with email". Was email just another medium? I think it has already had profound effects on how we live and work. Blogs can potentially have an even more profound effect on how we interact with each other. How should Microsoft measure the value of a Scoble and their other 1500 bloggers? In revenue increases? Shareprice increase? Profitability? Positive press? Employee satisfaction? Partner satisfaction? which metric? JW, I think blogs are more than just another medium. The combination of ease-of-use, low cost and broadness-of-reach of blogs in a unique enabler. Of what? As you say, lots of things, but an enabler in a way that no other medium has been in our lifetimes (perhaps standing on a podium in Athens in 400BC you could reach an equivalent percentage of your target audience for no cost). What most businesses seem to be ignoring so far is how they create value out of such an enabler. Allowing real people to talk publically in an unrestricted voice about their “business” is a mindshift, not too different from how “internet email” was perceived a decade ago. I distinctly remember trying to sell MIS manager on the need to give their employees email back in ’95 and being told “there is no reason for our employees to ever need to communicate outside of the company with email”. Was email just another medium? I think it has already had profound effects on how we live and work. Blogs can potentially have an even more profound effect on how we interact with each other.

How should Microsoft measure the value of a Scoble and their other 1500 bloggers? In revenue increases? Shareprice increase? Profitability? Positive press? Employee satisfaction? Partner satisfaction? which metric?

]]> By: Ensight - Jeremy C. Wright » Top 24 Posts of 2004 http://www.ensight.org/2004/12/business-blogging-is-too-narrowly-defined/#comment-4347 Ensight - Jeremy C. Wright » Top 24 Posts of 2004 Wed, 30 Nov -0001 00:00:00 +0000 /?p=1581#comment-4347 [...] inny on Browser Saturation How to Get a Job at Microsoft Why Would Companies Buy Bloggers? <a href="http://www.ensight.org/archives/2004/12/01/business-blogging-is-too-narrowly-defined/" rel="nofollow">“Business Blogging” is Too Narrowly Defined</a> [...] [...] inny on Browser Saturation How to Get a Job at Microsoft Why Would Companies Buy Bloggers? “Business Blogging” is Too Narrowly Defined [...]

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