While things have been fairly quiet in my online world, they’ve been anything but quiet offline. Sure, I’ve been playing a healthy amount of City of Heroes, but that’s in my spare (or sick) time.

The last week has been interesting on several fronts. First, I turned down a job I was essentially offered back in Toronto. Slightly more pay, but at a similar company, in a similar position (entry level) with a similar… Well, basically the only tempting things were: Toronto. And, the extra money wouldn’t have been enough to pay for a family of 4 to live comfortably.

It was interesting, though, to see how my perspective on things has changed over the last little while. I now know what I’m looking at in terms of salary, the types of companies (not just industries) I’m looking for, the types of jobs / challenges / responsibilities. It’s all good stuff.

In other news, The Bloggist has been doing well. Traffic past the 100,000 visitor mark sometime this week, which isn’t bad for the first month. I’ve also been in conversations with writers, editors, journalists, marketing / PR folk, a media guy and I’ll be talking to a Venture Capitalist this week (nothing exciting, just bouncing some ideas around).

Roughly half the people that I talk to need convincing. It isn’t hard, but it’s interesting. Any other magazine for any other group would be popular with that group nearly instantly. But blogging requires justification to individual bloggers to get them on board. I don’t mind selling, it’s just interesting.

Someone I was talking to last night mentioned a word which makes perfect sense: bloggers are a “psychographic”. I’d never heard that before, but it really, really makes sense. You can’t measure blogging in terms of a demographical target audience, because anyone can (and does) blog. From Prime Ministers to CEO’s to President’s to moms to 3-year-olds. People from all walks of life blog, so you can’t just say “our demographic is everyone”.

No, the magazine definitely has a target, in the same way that blogging has a target. Bloggers have a lot of personality traits in common. I won’t go into them, but it was a really interesting discussion.

Over the next week I’m going to continue to get quotes from some more printers. I’m happy with the one I have, I just want to know if it’s high, low or whatever.

In other news, both my mom and one of my best friends will be visiting in August, which’ll be fantastic. Haven’t seen either of them in ages. I can’t wait!