Ensight is one of the most highly trafficked and linked combination Business and Technology blogs on the Internet. Providing regular, personal and professional opinion on what is happening online, offline and in my head. Because of Ensight’s focussed content, its importance to its users and the frequent updates, Ensight attracts a number of Business and Technology professionals from around the world as regular readers. The result yields a highly desirable audience that returns frequently, offering advertisers quality and consistency.

Traffic & Exposure

Ensight is currently visited more than 100,000 times in a month. In addition it is aggregated, quoted and syndicated to an even larger audience. A typical Ensight post will be read in some way, shape or form 10,000 times as it makes it’s way through the Internet. Monthly pageviews of nearly 250,000 mean that your advertising will be seen.

In addition, Ensight currently enjoys a high Google PageRank of 6-7. As a result, most Ensight posts end up very high on the results list for their search terms not only in Google but in many other search engines which use similar algorithms.

The Value of Blogs

Typically this type of advertising would be expensive. But, because blog advertising is new, the rates available are incredibly affordable, given the potential audience. You get captive eyes of readers who want to read the content on an incredibly regular basis, coupled with a demographic which, if appropriate for your product, responds willingly to valuable products.

Advertising Opportunities

There are currently 4 ways to advertise to Ensight readers. The first is through the sidebar ad boxes. These boxes are visible in every article which is read here at Ensight, and from every visitor who gets here via a search engine. In addition, these boxes are considered “content” by search engines and will be indexed every month, leading to greater rankings for you in relation to the search terms contained in those boxes.

Secondly, you may purchase a “Sponsored Post”. These posts are clearly marked as sponsored because we want you to get the maximum possible exposure (the posts are highlighted and visually distinct) while also ensuring that Ensight’s content remains pure and focussed: which is, after all, one of the key reasons to advertise on a blog. Here is an example of a Sponsored Post.

The third ad spot is on our RSS Feed. RSS allows readers to be notified when new posts are written and, as such are the most widely read part of Ensight. An RSS Feed is like a newsletter that goes out every hour with new information. Sponsoring the RSS Feed will get you visibility to roughly 5,000 readers a day. The ad will show up after the new content, with the text “Ensight is sponsored by [insert your company here].” For an additional fee you can feature a product or specific webpage in the ad after this text.

The final ad spot is on the Archives Page. There are more than 2000 posts on Ensight, and your ad will go between the post and the comments. These individual posts get viewed roughly 1500 times per day, and get clicked on roughly 100 times per day.

If you would like to discuss more creative and original forms of advertising, please let me know.

Cost Sheet

The following are the advertising costs:

Sidebar Ad Box: 200$/month, 500$/quarter
Sponsored Post: 100$/post
RSS Feed Sponsorship: 75$/month, 150$/quarter
Archives Page Ad: 75$/month, 150$/quarter

Packages

Full Site Sponsorship: 500$/day – Because there are multiple advertising opportunities at Ensight, you may advertise with a site “takeover” of all advertising: all SideBar ads, all Archive Pages, the RSS Feed and you will get an announcement which stays at the top of every page for the duration of the Sponsorship. In effect you are getting full visibility to all of Ensight’s readers for a very affordable cost.
3 Month Ad + Sponsored Post 550$ – This nets you maximum exposure, with a quarterly ad, an introduction post as well as a Sponsored Post.
3 Months RSS Feed + Sponsored Post: 200$ – When you sponsor the RSS feed for a 3 month period, you get the Sponsored Post for a reduced fee. In addition, we will write an introductory post that you can reference for Ensight users if you so desire.
RSS Feed With Product: The typical RSS Feed sponsorship only lets you link to your company. For an extra 50$/month, you can add information about a specific product you are offering.

If Interested in any of these advertising opportunities please Contact Me