Comments on: What Companies Need: A Blogging Book http://www.ensight.org/2004/03/what-companies-need-a-blogging-book/ A Personal Blog Mon, 07 May 2012 18:40:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Robert Scoble http://www.ensight.org/2004/03/what-companies-need-a-blogging-book/#comment-1640 Robert Scoble Wed, 30 Nov -0001 00:00:00 +0000 /?p=758#comment-1640 Nah, blogging is just a tool for having a conversation with your market. Boring topic for a book (and won't sell). Nah, blogging is just a tool for having a conversation with your market. Boring topic for a book (and won’t sell).

]]> By: Jeremy C. Wright http://www.ensight.org/2004/03/what-companies-need-a-blogging-book/#comment-1641 Jeremy C. Wright Wed, 30 Nov -0001 00:00:00 +0000 /?p=758#comment-1641 Ah, but isn't finding out what your market wants what 80% of market research budgets go to (and 50% of marketing budgets)? The ability to cleanly, seamless communicate with your market does more than simply allow you to communicate with your customer base, but allows round-table communication. You've seen it a hundred times on your blog: you mention something. Someone comments. You bring it to an internal team. It fascilitates change. You blog about it. Not to mention blogs as Intranets, PR and HR tools, improved customer service... I'd imagine a book being a combination handbook and case study. The tools to do it, then enough examples to fuel some creativity within an organization. That said, you're more than entiteld to your opinion mate :) Ah, but isn’t finding out what your market wants what 80% of market research budgets go to (and 50% of marketing budgets)?

The ability to cleanly, seamless communicate with your market does more than simply allow you to communicate with your customer base, but allows round-table communication.

You’ve seen it a hundred times on your blog: you mention something. Someone comments. You bring it to an internal team. It fascilitates change. You blog about it.

Not to mention blogs as Intranets, PR and HR tools, improved customer service…

I’d imagine a book being a combination handbook and case study. The tools to do it, then enough examples to fuel some creativity within an organization.

That said, you’re more than entiteld to your opinion mate :)

]]> By: Olivier Travers http://www.ensight.org/2004/03/what-companies-need-a-blogging-book/#comment-1642 Olivier Travers Wed, 30 Nov -0001 00:00:00 +0000 /?p=758#comment-1642 I hope you won't mind the self-serving link, we <a href="http://www.marketingwonk.com/reports/businessblogs/" rel="nofollow">published such a book</a> (we call it a "report") a few months ago. I hope you won’t mind the self-serving link, we published such a book (we call it a “report”) a few months ago.

]]> By: Strategize http://www.ensight.org/2004/03/what-companies-need-a-blogging-book/#comment-1643 Strategize Wed, 30 Nov -0001 00:00:00 +0000 /?p=758#comment-1643 <strong>Blogging book for business</strong> I received an e-mail from the Ensight blog, so I headed over to check it out (I've also added it to my blogroll on the left panel). Blogging book for business
I received an e-mail from the Ensight blog, so I headed over to check it out (I’ve also added it to my blogroll on the left panel).

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