Ensight – Jeremy Wright

Seriously. I’m sick of this. Every week there’s a new article in some publication intro’ing blogging.

Whew, that took less than a minute to find those links!

Anyways, if you read through even 5 articles on blogging, you’ll realise one thing: they are awfully damn’d repetitive. What blogging is. Who’s doing it. Why it works. How it might just help you.

And they stop.

Every major publication is simply jumping on the wagon, covering it’s butt, so in 5 years readers won’t write in and say “why didn’t you cover this!!!”… If they’ haven’t already.

No, there is nothing substantive in any of these, even if they do mention people like Robert Scoble in them.

Regular readers will know (as will friends) that I’ve been wanting to write a book for ages. I really just haven’t found a topic that settles me down. I’ve handed in several abstracts to publishers, and even had a couple accepted, but in the end I haven’t taken the step to finish one up.

This is a book that needs written, mainly so that companies don’t fall into the traps that others have fallen into that are inherent with blogging. Sure, cover the basic stuff, but prove the benefit. Talk about customer evangelism. Cover how blogs at big and small companies have affected PR, when written by those who are responsible and trustworthy (not just within the company, but in the world at large). Go into the details of how to setup an internal (knowledge blog) and external (sharing blog) blog.

Why isn’t this being done? And if it’s really a good idea, I’d love to write it with someone. Heck, maybe Scoble’s up to the task? Busy guy, so maybe not.

I’d be interested in bouncing this around though, and the 2 existing books I could find weren’t what businesses need (sorry to the authors).

A void exists, and needs filled.

Edit: Talk about quick responses, already got this email from Jon over at Business Evolutionist:

One suggestion that I would make to start with is getting ‘The Self
Publishing Manual‘ by Dan
Poytner. Whether you self publish or not, there is great information in that
book about writing a non-fiction book. There is information on how to write
a book, deal with agents, publishers, etc.

Thanks Jon, I’ll definitely grab it!

Any other bounces from others?