Comments on: Getting Executives to Blog

By: Chris

Chris — Wed, 31 Dec 1969 19:00:00 +0000

Executives will blog publicly when bloggers become the executives. And really, how many of them will have anything particularly interesting to say? Just because you can write doesn’t mean you should.

By: Barry Ritholtz

Barry Ritholtz — Wed, 31 Dec 1969 19:00:00 +0000

I find blogging is a terrific way to keep various issues current, to bring up trial balloons on research ideas, and to generally prganize my thoughts.

The time factor is minimal — I spend so much of my time writng anyway, putting text up on a blog is the least part of it . . .

By: johnmoore

johnmoore — Wed, 31 Dec 1969 19:00:00 +0000

I would classify myself as an executive and I have just begun blogging. Recently I wrote about my amazement at how much more engaged at work I had become thanks to blogging. In my marketing role I do not interact with a lot thinkers. Instead, I interact with a lot of "doers". So, blogging is filling my void for creative inspiration and that is why I, along with another exec, have started our own marketing-related blog - BRAND AUTOPSY. Besides the lack of time issue, I see the following as major reasons why execs don't blog: 1. UNAWARE. Most execs outside of high-tech are unaware of blogs. 2. HUGE RISK FACTOR. Due to the viral nature of blogs, any comment from an exec could spread so far/so wide/so fast and if that comment was contrary or damaging to their company, then they would have some explaining to do. The potential for bad PR would scare off most execs from blogging. 3. DON'T APPRECIATE THE VALUE. Execs do not appreciate the value of blogging. They have not learned that by engaging in conversation with the blog community, that they might learn something new or might gain inspiration for news ideas and new solutions. 4. EXECUTIVE and INNOVATION... OXYMORON? Seriously, a good number of executives are not at the leading edge of being innovative. Generally speaking, these are early to late majority adoption people. 5. BEHAVIOR NOT BECOMING. I bet that many execs would prefer not to engage in blogging simply because they would perceive blogging to be for underlings and not for senior leadership types. johnmoore brand autopsy

By: Donald E. L. Johnson

Donald E. L. Johnson — Wed, 31 Dec 1969 19:00:00 +0000

John Moore nails it. I own a publishing business and created my blog, http://www.businessword.com because I wanted a place to comment on health care politics, economics, stocks and news that doesn’t fit our newsletters and magazine.

I also hope that readers will subscribe to our publications, hire us as marketing communications consultants and business bloggers and use our printing and mailing services.

After 10 months of posting about 672 times and attracting several thousand unique visitors a month, what’s the result?

First, I can’t trace a single sale to the blog, possibly, as an old editorial writer and debater, I don’t try to be politically correct or bland.

Second, I love blogging, commenting and writing essays on health care policy and my views on health care stocks.

Third, blogging takes time—from 5 to 120 minutes. It gets in the way of work and exercise, and I don’t go to bed on time.

Fourth, blogging helps me keep up on the issues important to subscribers to my publications and on individual companies.

Fifth, when I want to comment on non-health care issues, I comment on various forums and blogs run by others.

Sixth, I’ll sell something because of my blogging someday. Just has to be the right deal at the right time.

Seventh, someday my wife and partner will find time to read my boring blog.

By: BusinessPundit

BusinessPundit — Wed, 31 Dec 1969 19:00:00 +0000

Blogging as a Productivity Tool
Jeremy points out that executives don’t blog much. One main reason is the lack of time. But after reading what John Moore wrote, executives may…